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Head - On Premise
2 weeks ago
Purpose of the role:
To own the development, execution in-market and customer strategy, delivering growth in the On-premise channel that meets our brand aspirations.
Responsible, in line with ABD's business objectives, for defining National On-Premise goals and devising the plan to deliver against these goals.
Detailed Responsibility:
Deliver sustained Net Sales Value and market share growth across the brand category.
Manage investment to deliver optimal Return on Investment for ABD across all investment levers (distribution, price, marketing spends, and total terms).
Create a winning team culture through open and supportive coaching – attracting and retaining diverse talent.Provide a framework that can be adapted to suit regional and local needs, which delivers best-in-class execution standards.
Set clear priorities for success and communicate these consistently across On-premise team and through key partners (Customer Marketing, Category, Wholesale team).
Key Competencies:
Analytical ability:
Analyze market data
Ability to liaise with all relevant stakeholders.
Knowledge and experience of consumer and trade promotions
Team Building & Management
Experience:
12-14 years of experience.
Experience in Key Accounts/ Institutional Sales in alcobev industry will be preferred.
Experience in F&B, hospitality, event management preferred.
Educational Qualification:
Business Management/ Hotel Management.
MBA preferred
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