Assistant Brand Manager- Makeup

2 weeks ago


Delhi, Delhi, India Pilgrim Full time

About the RoleAssistant Brand Manager Embark on a vibrant adventure as the Assistant Brand Manager for Makeup, where each hue narrates a tale and every creation is a stroke of brilliance.

Together, let's add beauty to the world, enriching it one lipstick at a time. Roles and ResponsibilitiesDevelop and implement comprehensive marketing strategies specific to the makeup category.
Contribute to the development of marketing campaigns, promotions, and product launches to drive brand visibility and sales.
Accelerate Brand Awareness through excellent marketing execution, both online and offlineLead creative development, big Idea thinking, to move awareness, consideration, and trialsLaunch NPDs with actionable marketing plans and go-to-market strategiesLiaise across various functions and collaborate for day-to-day functioning and business growthEstablish performance standards, cost and price parameters, market applications, and sales estimatesMeasure and report the performance of all marketing campaigns, and assess ROI and KPIsAnalyze brand positioning and consumer insights through regular consumer researchMonitor market trends, research consumer markets and competitors' activitiesDevise innovative growth strategies and look for opportunities in the marketAlign the company around the brand's direction, choices, and tacticsThe Ideal Profile
  • 4+ years' experience in Brand Management
  • Experience in Makeup/Skincare or any FMCG brand preferred
  • Solid understanding of consumer needs and behaviours
  • Strong analytical ability – analyze data, develop insights, etc
  • Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
  • Have the ability to think big, delivering innovative strategic solutions
● Budget management skills

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