Senior Content Writer
1 week ago
Sr. Content Writer - JD
Content Writer crafts compelling product narratives, optimizing content for online
platforms, and collaborating with cross-functional teams to enhance our brand's online
presence.
Roles & Responsibilities:
● Identify key themes and narratives that reinforce the brand's identity and values.
● Generate innovative and creative concepts for content across various platforms,
including the website, social media, blogs, and email campaigns.
● Craft compelling stories and narratives that evoke emotions and resonate with
the brand's audience.
● Use storytelling techniques to create emotional connections with customers
through content.
● Establish and maintain a consistent brand voice across all content channels.
● Collaborate with the SEO team to implement advanced SEO strategies to
optimize content for search engines while maintaining a natural and engaging
tone.
● Understand the target audience and tailor content to resonate with their
interests, preferences, and behaviors.
● Research industry-related topics (combining online sources, interviews, and
studies)
● Proofread and edit content before going posting.
Candidate Profile:
● Bachelor's degree in English, Journalism, Communications, Marketing, or a
related field.
● Min 3 -5 yr experience as content writer
● Experience with content creation for fashion industry e-commerce platforms.
● Strong portfolio showcasing concept-based content and storytelling skills.
● Exceptional communication skill in English
● Strong understanding of SEO principles and online content best practices.
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