Content Head Digital Traffic Brand Management

JOBDESCRIPTION

RoleTitle

Deputy National Lead DigitalPlatforms

Department

Digital Platforms

SubDepartment

Digital Traffic and BrandManagement

SubSubDepartment

Digital ContentMarketing

ReportsTo

Chief Digital Platforms

Company

BajajFinance Limited

1. JOBPURPOSE

Digital Platforms (App &Web) are the key drivers of company's growth strategy andare expected to generate over 30% of the company'sbusiness over the next 3 years. Theseplatforms generate over 2Bn sessions annually generating trafficfor over 73 P&Ls of the company.Digital Content Marketing is at the heart of the companies trafficgeneration strategy feeding SEO & ASOecosystems & enhancing thecustomers experience on our digitalplatforms.

This is a strategic position and critical tothecompany'ssuccess as an omnipresent financial services company acrosspayments shoppingloans anddeposits.

We are seeking a talented Content Head withextensive knowledge of financial products exceptional writingskills and expertise in leveraging AI tools for content creation.The ideal candidate will have a deep understanding of SEOstrategies traffic generation techniques and the ability tooptimize content for maximum visibility andengagement.

2.ORGANISATIONALCHART

(First levelreporting chart for the job. Sample chartbelow)

Comments:

Direct reports 6

Total team Size54

3. PRINCIPALACCOUNTABILITIES

The specialist rolewill include but not limitedto

Develop and implement a comprehensive contentstrategy that aligns with the company's objectives andtargets various customer segments.

Lead a team of content creators includingwriters editors and designers to produce highquality content acrossmultiple channels including website blog social media and emailnewsletters.

Utilize AItools including ChatGPT and other contentrelated AI tools toenhance content creation processes and improveefficiency.

Stayupdated on emerging trends and best practices in AIdriven contentcreation and incorporate innovative approaches into the contentstrategy.

Leverageindepth knowledge of financial products to produce informative andengaging content that educates and empowers ouraudience.

Optimizecontent for search engines (SEO) to improve organic visibility anddrive traffic to our digital properties.

Implement strategies for traffic generationincluding content distribution social media promotion andcollaboration with influencers and partners.

Monitor and analyze content performancemetrics including website traffic engagement metrics and conversionrates to identify opportunities for optimization andimprovement.

Collaborate with internal stakeholdersincluding marketing product and compliance teams to ensure contentaccuracy consistency and compliance with regulatoryrequirements.

Cultivatea culture of creativity innovation and continuous improvementwithin the content team fostering professional growth anddevelopment opportunities for team members.

PARTNER MANAGEMENT

Identify agenciesevaluate their capabilities in alignment with requirements andconduct negotiations forpartnership

Develop key partner relations in variousdomains

Set up a partner engagement governanceprocess

Develop key alliances with large companieslike Google Meta Adobe Twitter andalike

PEOPLE MANAGEMENT AND COACHING

Inspire andinfluence others to think differently solve problems and seizeopportunities

Work with crossfunctional teams to set andachieve targets

Determine individual training needs &development plans to build expertise and enhanceskills

Set objectives conductreviews and close appraisal processes for the team as pertimelines

Develop the next line of leadership by drivingvarious training and developmentinitiatives

Participate in selection process to identifythe right talent at senior positions within thefunction

Attract recruit and lead digital talent whowill help drive connected goals by using a consultative andengaging style that encourages active listening constructivedialogue and gainscommitment

Identify organizational gaps within themarketing team to achieve company objectives. Plan recruit retainand build capacityaccordingly

Ensure continuous training of team on newtechnology/product/processes being adapted to ensure adequateimplementation ofchange

Provide guidance to team in identification oftraining needs like upgradation to latestTrends to enhancecapabilities to drive a stable and robustsocial CommerceVertical

Designprofessional growth plans for managing and retaining top performersand key leaders in thefunction

Integrate cross linked KRAs across the team toensure ownership and smooth functioning

4. MAJORCHALLENGES

Coordinating with the design/tech teams to getthe SEO changes/recommendations implemented with optimal turnaroundtimes.

To come up withalternate/middleground ideas that strike a balance between SEO bestpractices and workaround/stopgap solutions in a case where it isnot possible to implement SEO best practices due to certaintech/nontech or resource related/specific limitations raised/set bythe brand owners marketing teams and/or techteams

To help the top management appraise/recognizethe beneficial outcomes of any/all SEO recommendations/changesproposed by the Tech SEO team.

5. INTERACTIONS

InternalClients

Roles you need to interact with inside theorganization to enable success in yourday today work

This profile will need to work closely withTechnologyInbound Traffic Origination Experience DesignApp acquisition ASO & SEO teamsDigital business teams & other stakeholders within thecompany.

ExternalClients

Roles you need to interact withoutside the organization to enable success in yourday today work

This profile will need to lead therelationship with the SEO partneragency.

This profile will be responsible foridentifying emerging technologies evaluating & onboardingtechnologies & tools on an ongoingbasis.

6.DIMENSIONS

FinancialDimensions

Annual budget of45Cr

OtherDimensions

Total TeamSize:60

Number of DirectReports:6

Number of IndirectReports:54

Number of Outsourcedemployees:54

Number of locations:Pune

Number of products:26

7. SKILLS ANDKNOWLEDGE

EducationalQualifications

a)Qualifications:

Bachelor's degree inCommunications Marketing Finance orrelated field; Master's degree preferred.

Previous experience inDigital new platforms Digital content EdTech will be a hugeplus.

Proven experience(912 years) in content creation and management with a focus onfinancial products and services.

Excellent analytical skills with the abilityto interpret data and draw actionable insights to improve contentperformance.

Strongproject management skills with the ability to prioritize tasks meetdeadlines and manage multiple projectssimultaneously.

Excellent communication and interpersonalskills with the ability to collaborate effectively withcrossfunctional teams and stakeholders.

b)Work Experience:

912 years of workexperience

c) Skills:

Strong writing skills with the ability toproduce clear concise and compellingcontent.

Workingknowledge of AI tools for content creation including ChatGPT andother AIdriven platforms.

Proficiency in SEO techniques and strategiesfor optimizing content for search engines.

Experience in traffic generation strategiesincluding content distribution social media promotion andinfluencer marketing.

Skills

AnalyticalSkill, Training And Development, Marketing, Optimizing Content,Writing Skill, Content Creation, Management Skill, Writing Skills,Insight, Interpersonal Skill, Compliance, Leadership, Excel, PeopleManagement, Listening, Content Marketing, Active Listening,Vertica, Brand Management, Seo, Project Management Skill, Trends,Project Management, Interpersonal Skills