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Public Relations Specialist
1 week ago
- Liaise on a daily basis with clients and the media, often via telephone and email.
- Monitor the media, new age media and newspapers, magazines, journals,
- Develop a marketing communications plan including strategy, goals, budget and
- Develop media relations strategy, seeking high-level placements in print,
- Coordinate all public relations activities.
- Direct social media team to engage audiences across traditional and new media.
- Leverage existing media relationships and cultivate new contacts within business
- Manage media inquiries and interview requests.
- Prepare regular client reports and attend client meetings.
- Research, write and distribute press releases to targeted media.
- Promote news stories and features to the media, known as 'selling in'.
- Collate, analyze and evaluate media coverage.
- Manage events, including press conferences and promotional events.
- Assist with the production of client publications, such as in-house magazines.
- Commission market research
- Coordinate studio or location photography.
- Undertake research for new business proposals and present them to potential new
- Manage the PR aspect of a possible crisis situation.
- Motivating the team and keeping spirits high to encourage a friendly & open
- Create content for press releases, byline articles and keynote presentations.
- Monitor, analyze and communicate PR results on a quarterly basis.
- Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing
- Build relationships with thought leaders to grow industry awareness.
- Maintain a keen understanding of industry trends affecting clients and make
them.
- Oversee reportage of PR & marketing campaigns' results.
- Manage sensitive issues to maintain company's good reputation.
- To work with brand manager to identify database gaps, identify the key target
and the product proposition and key messages, in order to develop targeting
strategies to drive engagement and response.
- Responsible to work on influencer marketing and sales marketing.
- Track record designing and executing successful public relations campaigns at
- Exceptional writing and editing skills.
- Solid experience with social media including blogs, Facebook, Twitter, etc.
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