social media automation and e-com marketer

2 weeks ago

Delhi, Delhi, India MANGALDAS MEHTA AND COMPANY LIMITED Full time
SOCIAL MEDIA, AUTOMATION AND E-COM MARKETER

The Social Media, Automation, and E-com Marketer will be responsible for managing and driving the retail
website. To provide ongoing guidance and support with strategic development and best
practices in managing the company website relationship.

KEY RESPONSIBILITIES:

  • Develop and Maintain the ONLINE Business of the company.
  • Should have a thorough understanding of retail marketing.
  • Plan and act to generate maximum lead.
  • A. Upgrade Online Presence.
  • B. Increase Online Business
  • Online Marketing Strategy - Website, SEO, SMM, Amazon, Shoppy, Local Online Marketing Agencies.
  • Participation in Trade/Marketing Fair.
  • Conversion through follow-up.
  • Increase connectivity
  • Online communication and PR with Travel Agents, Bookers, and OTA Agencies.

DUTIES AND RESPONSIBILITIES:

  • Identifies and evaluates new digital technologies and uses Web analytics tools to measure
site traffic to better optimize marketing campaigns, email marketing, social media, and
display and search advertising.

  • Prepare online newsletters and drip email sequences and organize their distribution
through various channels. Collateral and Graphic designing.

  • Plan and execute all digital marketing campaigns, including SEO/SEM, marketing
automation, multichannel marketing, influencer marketing, social media, and display
advertising campaigns for new user acquisition.

  • Identify trends and insights and optimize spend and performance based on the insights.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touchpoints.

  • Brainstorm new and creative growth strategies and campaign ideas.
  • Create and execute integrated marketing lead generation campaigns using tactics that
include live and/or virtual events, webinars, lead nurturing programs, and CRM/sales
insights.

  • Measure and report the performance of all digital marketing campaigns and assess against
goals (ROI and KPIs).

  • Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook,
Instagram etc.).

  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase
the company's brand awareness and conversions.

  • Increase ONLINE Business for all Verticals – (Rooms, F&B, Retail, Rejuvenate,
Experiences)

  • Increase ONLINE Business using Google PPC, SEO, SMM, and Website.
  • Online Marketing of all outlets through OTA, TA, Amazon, Shoppy, Zomato, Swiggy, Uber Eats etc. with complete analysis, diagnosis, cure, and arrange.

Job Description:
Social Media and E-com Marketer

Mangaldas Mehta and Company Ltd. House of MG, Opp. Sidi Saiyad Jali, Lal Darwaja, Ahmedabad.

  • Maintain updated database.
  • Promote with Online Travel Agencies /Corporate Travel Agents
  • Coordinate with the design team to making Campaign & promotion
  • Personalization Marketing -eg. Email marketing, Package Promotion
  • Strategically manage business and relationship with online business partners
  • Identify opportunities to build a business and drive the website of the business to achieve sales
targets.

  • Monitor website to achieve sales goals, tracking individual accounts of all verticals to
achieve monthly sales targets and securing best initiatives as needed to meet sales and
brand standards.

  • Create and maintain monthly/yearly Retail activity calendars and execute them accordingly.
  • Host weekly calls with each retailer to confirm new product Launch Worksheet details and
site updates and sample shipments.

  • Partner with digital and retailer marketing teams to develop new content to grow website
business through special programs, customer acquisition, and retention

  • Prepare and route weekly reporting sales/program successes based on metrics set at the
onset of campaigns

  • Ensure that brands' presence has products merchandised and presented correctly and in
the best possible light.

  • Make a new promotional campaign. Set budget & Monitor campaigns.
  • Maintain all online presence and reviews.
  • Handle complete Loyalty program.

Required skills :

  • Digital Marketing Skills with an understanding of online promotion and marketing
strategies as well as social media marketing and knowledge of Back end operation for a
seamless end-to-end experience for the customer.

Experience Required:
Previous experience of 6 years in similar job role and thorough understanding of retail
marketing.

Qualification:

  • Management schools of marketing
  • Master in digital marketing
  • Master in business administration
  • Digital Marketing and Communication

Location:
Gujarat – Ahmedabad

No

of positions:
1

Joining Period:
15-20 days

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