Public Relations Associate

1 week ago

Gurgaon, Haryana, India Genesis BCW Full time

Genesis BCW is looking for an Account Executive for our Gurugram location. The individual will join our client servicing team for working with our Technology Practice .

The Account Executive will be expected to be actively involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to BCW's performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

Core Job Responsibilities

  • updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
  • organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
  • to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc.
  • the media landscape and be able to help develop and customize media lists for your clients.
  • media relationships and be able to leverage relevant knowledge to benefit your clients.
  • in press materials development and support the preparation of press events.
  • updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
  • senior members in developing case studies and new business proposals.
  • demonstrate integrity and credibility and build trust through inclusive behavior.

Requirements:

Educational Qualification – Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.

Experience - Minimum 1 to 2.5 years of experience in public relations

Interested candidates can share their resumes with

Prior experience in managing Technology clients is added advantage.

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