Market Research Specialist

2 weeks ago

Pune, Maharashtra, India Avalara Full time

We seek an experienced and talented market researcher who is passionate about applying market-driven and data-driven strategic and analytical thinking to drive crucial business decisions for our growing compliance platform.

As a Market Research Manager, you will

  • Manage all stages of quantitative (e.g., surveys) and qualitative (e.g., focus groups, 1:1 interviews, etc.) research studies, including research proposals, research methodology & design, operational execution, analysis, and reporting.
  • Identify the proper research method(s) for deep-dive research studies based on business objectives, timeline, and resourcing.
  • Collaborate closely with the Customer Advocacy team to manage the development of and showcase customer success stories.
  • Conduct survey analysis, identify insights and opportunities, and devise recommendations that will inform business decisions aimed at improving the customer experience
  • Dive deep into both qualitative and quantitative data to bring forward new insights that inform product innovations
  • Communicate research findings and recommendations in clear, concise, and compelling ways to all levels of management
  • Influence partner teams across the company to take action based on research findings
  • Manage external vendors that we work with for executing research studies
  • Identify opportunities to simplify existing research processes and operate more nimbly
  • Bachelor's degree in Business, Research, Economics, or a related field of study required
  • 3+ years of quantitative/qualitative B2B market research experience, including survey design and execution
  • 3+ years of experience utilizing data and analytics to formulate program objectives, solve business problems, and drive process improvements
  • 3+ years of experience in program management, project management, roadmap planning, and building processes
  • Experience with statistical techniques used for survey design and analytics (e.g., statistical significance, Conjoint, MaxDiff)
  • Experience programming in Qualtrics
  • Strong proficiency in Excel, including features such as pivot tables and advanced formulas (e.g., VLOOKUP, INDEX, MATCH, etc.)
  • Experience using data visualization tools
  • Proven ability to work in cross-functional global teams, communicate with colleagues in both business and technical roles, and develop processes at scale
  • You must have strong interpersonal skills, time management, accuracy, and a passion for communicating effectively (speaking and writing in English).
  • You are self-directed with an unparalleled work ethic and flexible in accommodating US and European work hours.
  • You have a proven track record of building and executing high-impact, high-volume programs at scale. Impeccable organizational skills and the ability to zoom out (see the big picture) and zoom in (pay attention to detail) are crucial to success.

At Avalara, product marketing is often the driving force behind getting products to market and ensuring their ongoing relevance. We sit at the intersection of internal (Product, Sales, Marketing) and external (Prospects, Influencers, and Buyers) audiences - gathering market insights, channeling the voice of the customer, understanding the buyer and the buying process, crafting reusable positioning, messaging, and competitive differentiation statements, and enabling sales and marketing to create demand and close deals; all with the end objective of accelerating product adoption.

We're Avalara. We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.

We're bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We've been different from day one. Join us, and your career will be too.

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