SEO Executive

1 week ago

Pune, Maharashtra, India Geoconsultants India Services Full time
**Role & Responsibilities:
- *
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns and Other campaigns
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms

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Social media
Reply to all direct and private messages, Check all mentions and react to them, Check out all comments and reactions to posts, Schedule posts for the next day ,Check out all social media profiles, Connect with at least one crucial person/influencer, Answer queries on forums, Keyword monitoring:- **Social Media ads

  • Check up and update social media ads, Audience, target area, Market Research about product which you are selling**:
  • **Google ads
  • Google Ads Campaign Setup Checklist, Set budgets and goals, Decide on the campaign structure, Build your keyword list, Use negative keywords, Write your first ad copies, Tweak the campaign settings, Add ad extensions, Setup conversion tracking**:
- **Ongoing Optimization:

  • Pause keywords with high costs and no conversions, Pause keywords with a low Quality Score, Pause keywords with a low clickthrough rate, Add more keywords, Test your ad copies, Use automated bid strategies, Monitor your search queries, Advertise on your brand name, Use Remarketing Lists for Search Ads (RLSA), Build and test highconverting landing pages, Link your Google My Business listing to Google Ads, Track everything and optimize**:
- **Content writing:

  • Create an outline for your article to be easy scannable, EAT Model content(Expertise Authority Trustworthy content), Determining focus keywords, Content personalization, Publishing consistently, Editing and updating content regularly, Adding visual content, Having a datadriven approach, High user/content readability, Consistency in the voice tone****SKILLS:

- **-
SEO Analysis:

  • Website Analysis:
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Social Media Bookmarking:

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Search engine Optimization:

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Content writing:

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Web Content writing:

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Advertisement Classification:

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Blog Writing:

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Search engine Submission:

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Lead Generation:

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Social Media Marketing:

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Keyword Analyzing:

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Google Penalties:

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Google Word Analyzing and lot more:

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ience managing PPC campaigns across Google, Yahoo and Bing
:

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Solid understanding of performance marketing, conversion, and online customer acquisition:

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In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends):

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Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite):

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Experience with A/B and multivariate experiments:

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Working knowledge of HTML, CSS, and JavaScript development and constraints:

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Knowledge of ranking factors and search engine algorithmsProven SEO experience:

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Proven SEM exper:

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Up-to-date with the latest trends and best practices in SEO and SEM:

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BS/MS degree in a quantitative, test-driven field:

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Critical thinking:

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Research minded:

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Knowledge of analytics:

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Quick decision-making skills:

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Flexibility and resilient:

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Good with content writing:

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Fundamental knowledge of web design and development:

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Well-versed with how the internet works:

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Technical and programming skills:

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Basic understanding of Microsoft Excel

Salary:

From ₹15,000.00 per month

Schedule:

  • Day shift

Supplemental pay types:

  • Yearly bonus

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