Digital Marketing Executive

2 weeks ago

Hyderabad, Telangana, India IOTRL Connect Full time

About SafetyConnect:

We are a leading B2B SaaS startup specializing in providing large enterprises with three state-of-the-art technologies tailored to their specific industry needs, prioritizing the safety of employees both on the job and on the road. With a proven track record of successful collaboration with Fortune 500 companies, we offer the Driving Safety Solution—an AI-driven application focused on proactive accident prevention through monitoring driving behavior. Our Action Tracking System streamlines the management of corrective and preventive actions, fostering a culture of workplace safety. Additionally, our latest addition, the Forklift Safety Solution, ensures in-plant worker safety through optimized monitoring of forklift operations. Partner with us to revolutionize safety practices in your industry.

Job Description:

As a Digital Marketing Executive, you will play a crucial role in developing and implementing online marketing strategies to enhance the organization's digital presence and achieve business objectives. You will be responsible for executing multi-channel digital campaigns, analyzing data to optimize performance, and staying abreast of industry trends to recommend innovative approaches.

Roles and Responsibilities:

  • Assist in the development and implementation of marketing campaigns
  • Collaborate with team members to create marketing materials and launch community initiatives launching an ambassador program, creating an event series, Catch-ups, writing an email newsletter, and more)Monitor and report on the effectiveness of marketing campaigns
  • Assist in organizing and coordinating events and promotions
  • Provide support to the sales team by conducting product research and preparing sales materials
  • Marketing campaigns and outreach in US and other regions.
  • Monitor company presence on social media
  • Launch ad campaigns to increase brand awareness and lead generation

Requirements /Qualifications:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing Google Adwords/Facebook/Linkedin campaigns.
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • 1+ years of experience as a Digital Marketer in SaaS/B2B.
  • Bachelor's degree or equivalent required.

Perks and Benefits:

  • Remote Work: Enjoy the flexibility to work from anywhere, ensuring a healthy work-life balance.
  • Medical Insurance: Comprehensive health coverage for you.
  • Company Offsites: Regular team-building events and offsite retreats to foster a strong sense of camaraderie.
  • Collaborative Environment: Join a dynamic and innovative team where collaboration and creativity are valued.
  • Professional Growth: Opportunities for skill development, mentorship, and career advancement.
  • Cutting-Edge Projects: Work on exciting and innovative projects that push the boundaries of technology.
  • Competitive Compensation: Receive a competitive salary package commensurate with your skills and experience.
  • Performance Bonuses: Recognize and reward outstanding contributions to the team's success.
  • Paid Time Off: Generous leave policies to support your well-being and work-life balance.

Join our team and be part of a dynamic, forward-thinking company that values innovation, collaboration, and personal growth

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