Senior Channel Specialist, Social Media
2 weeks ago
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit and follow @SpringerNature / @SpringerNatureGroup
Job Title: Senior Channel Specialist, Social Media (Organic & Paid)
Location: Gera Commerzone, Grant Road, Kharadi, Pune
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood, and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
About the Role:
We are seeking a highly skilled and experienced Senior Channel Specialist, Social Media professional to join our dynamic marketing team. This role will be instrumental in developing and executing comprehensive social media strategies to enhance brand awareness, engage with our audience, and drive customer acquisition and retention across all Springer Nature products and services. The ideal candidate will have a deep understanding of the publishing industry and proven expertise in both organic and paid social media tactics.
KEY RESPONSIBILITIES INCLUDE:
Strategy Development: Develop and execute organic and paid social media strategies aligned with overall marketing objectives and target audience personas. Stay updated with industry trends, best practices, and emerging platforms to optimize social media presence and performance. Content Creation and Curation: Lead the creation, curation, and optimization of engaging social media content (including but not limited to text, image, video) that resonates with the target audience. Collaborate with internal and external stakeholders to gather content and ensure consistency in messaging and branding. Campaign Management: Plan, execute, and monitor paid social media campaigns across various platforms (., Facebook, Twitter, LinkedIn) to drive traffic, conversions, and ROI. Utilize analytics and insights to optimize campaign performance, identify opportunities, and make data-driven decisions. Community Engagement and Management: Foster and maintain a vibrant social media community by engaging with followers, responding to comments/messages, and facilitating discussions. Implement strategies to grow social media following and increase audience engagement and participation. Team Leadership and Collaboration: Lead a team of social media specialists, providing guidance, mentorship, and support to foster professional growth and ensure the successful execution of strategies. Collaborate effectively with internal teams (., marketing, content, design) to align social media efforts with broader marketing initiatives and objectives. Monitoring and Reporting: Monitor social media trends, conversations, and competitor activities to identify opportunities and potential risks. Prepare and present regular reports on social media performance, including key metrics, insights, and recommendations for optimization.Experience, skills and qualifications:
Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred. Minimum of 5 years of experience in social media marketing, with a focus on both organic and paid strategies. Proven track record of success in developing and executing social media campaigns that drive measurable results, preferably in the publishing or related industry. Deep understanding of social media platforms, algorithms, and best practices, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and others. Experience using social media management tools and analytics platforms to monitor performance, track KPIs, and extract actionable insights. Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment. Excellent written and verbal communication skills, with the ability to create engaging content tailored to different audiences and channels. Creative thinker with a passion for storytelling and innovation, combined with a data-driven approach to decision-making.If you meet the qualifications and are passionate about social media marketing and content creation, we encourage you to apply for this exciting opportunity to join our team at Springer Nature
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At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here
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