Senior Manager Copywriter

1 week ago


Gurgaon, Haryana, India Honasa Consumer Ltd. Full time

Responsibilities:

  • Spearhead comprehensive content strategies aimed at maximizing revenue, clicks, awareness, traffic, engagement, and conversion.
  • Develop and oversee a dynamic content calendar on a monthly and quarterly basis, fostering seamless collaboration with cross-functional teams.
  • Seamlessly lead video content for all platforms, including ideation, scripting, basic moodboarding & ensuring it is executed well.
  • Lead and mentor a team in crafting compelling content, including monthly product videos, (hygiene & campaigns), trend jacking, etc., ensuring strict adherence to brand guidelines.
  • Proactively identify and address ad-hoc requirements to optimize efficiency and enhance brand presence.
  • Champion brand integrity and hygiene across all platforms, maintaining a cohesive and impactful online/offline presence.

Qualifications:

  • Bachelor's degree required; advanced degree preferred.
  • Minimum 7 years of progressive experience in content writing/copywriting within traditional and/or digital advertising.
  • Proven track record of success in roles within advertising agencies, or brand internal creative teams.
  • Expertise in digital marketing best practices with a keen understanding of industry trends and innovations.
  • Exceptional command of English and a comprehensive understanding of marketing platforms.
  • Experience in digital creative communication is highly advantageous.

Desired Candidate Attributes:

  • Demonstrates a fervent passion for mastering marketing strategies and shaping a distinctive brand voice.
  • Presents a compelling portfolio demonstrating a breadth of work and a discerning choice of language.
  • Exhibits strong leadership skills, guiding and inspiring a team to deliver exceptional results.
  • Innately skilled in crafting persuasive copy and generating original, impactful ad content.
  • Possesses impeccable writing abilities and is adept at self-editing and refining content.
  • Displays an unwavering commitment to project completion, with a keen eye for detail and a focus on meeting deadlines.
  • Offers a creative vision and the ability to evolve and elevate the brand's voice over time.
  • Demonstrates initiative and persistence, navigating challenges with resilience and determination.
  • Collaborates effectively with cross-functional teams, leveraging insights from the Art & Video Team to bring creative concepts to life.

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