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Salesforce Marketing Cloud PersonalisationSpecialist
1 week ago
Responsibilities:
- Developing and implementing strategies and campaigns within Salesforce MarketingCloud.
- Designing and managing customer journeys, focusing on segmentation, personalization, and automation.
- Creating, optimizing, and managing SMS, WhatsApp, and email marketing campaigns, including designing email templates, conducting A/B testing, and optimizing open and click-through rates.
- Ensuring high deliverability and engagement rates for campaigns.
- Monitoring and reporting on the performance of marketing campaigns, providing valuable insights for continuous improvement.
- Collaborating with cross-functional teams, such as business, marketing, designers, content creators, and data analysts, to ensure successful campaign execution.
- Staying updated with industry best practices and Salesforce Marketing Cloud updates to enhance marketing efforts continually.
- Training and supporting team members in utilizing the marketing cloud and best practices for campaign management, actively encouraging user adoption.
- Providing technical support and troubleshooting for any Salesforce Marketing Cloud-related issues.
- Handling overall administrative functions within Salesforce Marketing Cloud Personalization, including managing roles, permissions, and onboarding new users.
Qualifications:
- At least 5 years of hands-on experience in implementing and configuring Salesforce Marketing Cloud solutions.
- Proficiency in Salesforce Marketing Cloud, specifically Email Studio, Automation Studio, Journey Builder, Contact Builder, and Data Extensions.
- Strong skills in HTML and AMPScript for email template customization and dynamic content creation.
- Strong communication and interpersonal skills to collaborate effectively with diverse stakeholders.
- Solid analytical skills to analyze campaign performance and make data-driven decisions.
- Excellent project management skills to handle multiple projects and prioritize effectively.
- Sound understanding of digital marketing best practices and email marketing strategies.
Location: Bangalore (on-site work)
Remote Work: No
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