Digital Marketing Specialist

1 week ago


Noida, Uttar Pradesh, India A company into Digital Transformations Full time

Brief Description of Duties:

  • You will ensure brand voice consistency across all channels to position the brand as a thought leader in the market.
  • Responsible for managing the website, social media platforms, and other digital assets to optimize visitor engagement and conversion.
  • Curate and publish content on company's digital platforms in collaboration with internal stakeholders.
  • Drive lead generation and nurture leads through marketing campaigns while tracking and measuring campaign performance.
  • Work closely with platform partners to align on joint initiatives and events.

As a Digital Marketer, you will be responsible for:

  • Developing and optimizing website and social media content tailored for target audience.
  • Creating integrated marketing campaigns to generate and nurture leads.
  • Generating Marketing Qualified Leads (MQLs) for the Digital Sales Team.
  • Managing SEO, SEM, Paid Advertising, and tracking important KPIs.
  • Brainstorming and implementing creative marketing campaigns.
  • Coordinating internal and external agencies for campaign delivery.
  • Executing inbound and outbound marketing activities and planning events for lead generation.
  • Managing CRM for Lead Nurturing and campaign execution.

Mandatory Skills Required:

  • Minimum 3+ years of marketing experience with sales/business development exposure.
  • Preferably an MBA or Journalism & Mass Communication background.
  • Excellent English verbal and written communication skills.
  • Experience in executing lead generation campaigns for B2B organizations.
  • Proactive with strong digital passion, exceptional time management, and sales & marketing enthusiasm.

Preferred Qualifications / Experience:

  • Computer Science background desirable.
  • Experience in Software Product/Solution/Service companies highly preferred.


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