Associate - Campaign Operator

1 week ago

Chennai, Tamil Nadu, India AstraZeneca Full time

Job Title - Associate - Campaign Operator

Career Level - C2

About Astrazeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease. But we're more than one of the world's leading pharmaceutical companies. At AstraZeneca we're dedicated to being a Great Place to Work.

Who we are:

The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ's value and providing new capabilities.

What we do:

A trusted partner to the business, we're on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we're reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

How we do it:

Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

Why we love it:

As a growing multi-national company, there's so much potential to develop. Embrace opportunities at a global business that's facing new and varied challenges. This is the place to build an exemplary, international CV. A fun place to be, we're creating community hubs that build partnerships, not just working relationships. We're on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind. We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process – making it easier to get vital repeatable services done – for our patients, for our customers, for our teams. We focus on providing exceptional value that contributes to our company's success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients. With the accomplishments, commitment and passion that you bring, I'm excited about what we will achieve together towards realizing AstraZeneca's bold ambition.

About the role

Job Summary

Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign tool.

Develop responsive emails and Landing pages.

Interface with Omnichannel Specialist to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.

Raise issues and/or improvement opportunities to the Campaign Operations Team Lead.

Collaborate regularly with the Email Project Management Team, Content Build Team, Systems Team (IT), Reporting Team, Email Deliverability Team, Quality Assurance/Business Assurance Testing Team and Omnichannel Specialist Team to ensure all tasks related to a campaign are thoroughly thought through during the campaign life cycle; including monitoring and reporting for ongoing campaigns.

Role and Responsibilities

Handle all marketing campaigns for US region (Email/SMS/MMS/Direct Mails etc.,) Follow the Business requirements to perform day-to-day marketing activities including email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns. Design and Develop responsive HTML templates in accordance with Astrazeneca standards & guidelines Work on the Dynamic email content for Omnichannel campaign setup Design, Develop and Publish web-applications such as Landing Pages, Forms, survey pages etc., Create segmentation to target the campaigns upon Business needs Troubleshoots technical issues related to Campaign build, HTML templates, list segmentation and other aspects of email execution and Post deployment activities. Generate Waterfall reports to do an Email Deliverability analysis prior to the campaign deployment Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency Create custom reports to analyze the campaign performance in order to provide actionable recommendations and deliver continuous improvements to our marketing campaigns Work on Agile methodology to deliver Business needs Active participation in Agile ways of working to manage campaign delivery expectations. Collaboration with cross functional teams to meet the deliverables on-time with adhering to quality Develop Business process documents whenever required

Skills and experience

3 to 5 years of experience in campaign development using Adobe Campaign tool or any similar Marketing Automation tools. Experience in building campaign logic's using any Digital Marketing tools. Strong knowledge in HTML, CSS and scripting languages Experience in Jira, Confluence, and any other Project Management Tools Reasonable knowledge in Agile methodology / Agile ways of working. Experience in creating a customer journey to have better experience Strong knowledge in MS Office Applications Excellent communication skills in both verbal and written (English) Collaborative, flexible and a great teammate

Desirable Skills and experience

Experience in handling digital marketing channels – Email, SMS, Direct Mail, Paid Media, Social media etc Understanding about Omnichannel Channel Campaigns Knowledge in Email Authentication tools Collaborator Management Experience in Database Management Experience with marketing customer data models

WHY JOIN US?

We're a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.

We're not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it's because we make a significant impact. Everything we do matters.

SO, WHAT'S NEXT?

Are you already envisioning yourself joining our team? Good, because we'd love to hear from you Click the link to apply and we'll be in touch as soon as we can.

WHERE CAN I FIND OUT MORE?

Our Social Media, Follow AstraZeneca on LinkedIn

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Date Posted

21-May-2024

Closing Date

14-Jun-2024

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