Media Specialist

2 weeks ago

Gurgaon, Haryana, India Hashtag Orange Full time

Job Overview:
The Performance Marketing Manager will specialize in paid media strategies, primarily focusing on Google Ads and Facebook Ads.

The candidate should possess deep knowledge and hands-on experience in managing, optimizing, and scaling these ad platforms to drive maximum ROI.

Additionally, expertise in Google Analytics for performance tracking and insights is essential.

Key Responsibilities:

Paid Media Strategy and Execution:
Develop and implement advanced strategies for Google Ads and Facebook Ads. Manage all aspects of paid campaigns, including planning, targeting, segmentation, and optimization.

Data Analysis and Reporting:
Utilize Google Analytics extensively to analyze campaign performance, track conversions, and understand customer behavior. Leverage these insights to refine ad strategies and improve campaign performance.

Budget Management:
Allocate and manage budgets efficiently across paid media platforms. Ensure optimal spend for maximum return on investment.

Campaign Optimization:
Continuously test and optimize campaigns through A/B testing, keyword management, bid adjustments, and creative iteration to enhance performance.

Collaboration and Coordination:

Work closely with marketing, sales, and design teams to align paid media strategies with overall business goals and brand messaging.


Trend Analysis and Market Research:
Stay updated with the latest trends in paid media advertising. Implement innovative approaches and practices to stay ahead of the competition.

Performance Reporting:
Provide detailed reports and actionable insights to stakeholders, demonstrating the effectiveness and impact of paid media campaigns.

Skills and Qualifications:

  • Indepth knowledge and handson experience with Google Ads and Facebook Ads.
  • Proficiency in Google Analytics, Google Tag Manager including setting up tracking, creating custom reports, and analyzing complex data sets.
  • Strong analytical and quantitative skills to interpret data and translate it into actionable changes.
  • Proven track record of successfully managing and scaling paid media campaigns.
  • Excellent communication and organizational skills.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, Data Analytics or Engineering or related field.
  • Certifications in Google Ads, Google Analytics, and Facebook Blueprint.
  • Experience with other paid media platforms (e.g., LinkedIn, Twitter Ads) is a plus.


This role demands a candidate who is both strategic and tactical, capable of managing complex campaigns and driving significant business results through paid media channels.

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