SEO Expert

2 weeks ago

Dwarka Delhi Delhi, India Raykart India Pvt Ltd Full time

Job Description:


As an Off-Page SEO Expert, your primary responsibility will be to enhance the visibility and organic ranking of our website through effective off-page optimization strategies.

You will collaborate closely with the SEO team to develop and execute off-page SEO campaigns and initiatives to improve our website's authority, reputation, and backlink profile.

Your expertise in off-page optimization techniques will play a critical role in driving targeted traffic, increasing brand awareness, and improving search engine rankings.


Responsibilities:


Develop off-page optimization strategies: Research, plan, and implement off-page SEO strategies that align with the overall SEO objectives and business goals.


Link building:

Identify and execute effective link building campaigns to acquire high-quality, relevant backlinks from authoritative websites, directories, forums, and other online platforms.

Utilize various link building techniques such as guest blogging, influencer outreach, content promotion, social bookmarking, and competitor analysis.

Content promotion:

Leverage social media, content syndication platforms, and other channels to promote and distribute our website's content to a wider audience, aiming to attract backlinks and referral traffic.


Outreach and relationship building:

Engage in outreach activities to connect with influential bloggers, industry experts, journalists, and webmasters to secure guest blogging opportunities, interviews, and media mentions.

Nurture relationships with relevant partners to enhance collaboration and link-building efforts.

Online reputation management:
Monitor and manage the online reputation of our website, brand, and key personnel. Identify and address any negative content or reviews that may impact search engine rankings and user perception.

Competitor analysis:
Conduct regular competitor analysis to identify their off-page SEO strategies, backlink sources, and content promotion tactics. Utilize this information to develop competitive insights and adjust our off-page optimization efforts accordingly.

Reporting and analysis:
Track, measure, and analyze the performance of off-page SEO initiatives using various tools and analytics platforms. Prepare regular reports on key metrics, progress, and actionable insights to improve results.

Requirements:

Proven experience:

Minimum [X] years of experience as an Off-Page SEO Specialist or a similar role, with a successful track record of improving website rankings and acquiring high-quality backlinks.


In-depth knowledge of off-page optimization: Strong understanding of off-page SEO techniques, including link building, content promotion, social media outreach, influencer marketing, and online reputation management.


Familiarity with SEO tools:

Proficient in using SEO tools like Ahrefs, SEMrush, Moz, Majestic, Google Analytics, and Google Search Console to conduct keyword research, competitor analysis, and track campaign performance.


Analytical mindset:
Excellent analytical and problem-solving skills to evaluate campaign performance, identify trends, and optimize strategies based on data-driven insights.

Communication and networking skills:
Strong written and verbal communication skills to effectively engage with external partners, bloggers, and influencers. Ability to build and maintain relationships with relevant industry contacts.

Proactive and adaptable:

Self-motivated and able to work independently, with the ability to adapt to changing priorities and handle multiple projects simultaneously.


Up-to-date with industry trends: Demonstrated passion for digital marketing, SEO, and a commitment to staying updated with the latest industry trends, algorithm changes, and best practices.


Bachelor's degree:
A degree in marketing, communications, or a related field is preferred but not mandatory.

Salary:
₹8, ₹15,000.00 per month

Schedule:

  • Day shift

Ability to commute/relocate:

  • Dwarka, Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 1 year (required)

Speak with the employer

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