Marketing- Product Communication-ho

2 weeks ago


Mumbai, Maharashtra, India Kotak Mahindra Full time

Title:
Product Marketing Manager - Retail Assets

Location:
Mumbai

**Job Description:
**Roles and Responsibilities: - Manager Customer Communication and Product positioning for Loan Products

  • Drive Product launches & revamps.
  • Strategize Go-ToMarket strategies along with competition benchmarking
  • Identify and execute crosssell and upsell initiatives.
  • Execute DirecttoCustomer campaign communications.
  • Create Sales support and internal marketing collaterals.
  • Stakeholder management and business alignment

Communication Tracking:
Understanding the response rate of communication, what has worked and what has not, business generated etc.

**Experience and Skills Required: - Marketing and communication experience, min 8 years to 11 years.

  • Experienced in handling central marketing and communication function
  • Know what's happening in the digital world, trends, platforms, effective digital marketing mediums
  • A good mix of data understanding and outofthebox thinking
  • Strong communication skills and good command of the English language
  • Ability to work under pressure, speed to market and multitask
  • Manage BTL and creative agencies
  • Vendor Management Good relationship management skills
**Educational Qualifications

  • MBA, 2 years fulltime from a recognized institute, with specialization in marketing or any Master's Degree in the field of Marketing from a good institute


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