Copy Editor

7 days ago

Guwahati, Assam, India Insight Brandcom Private Limited Full time
A copywriter is a professional responsible for creating written content that is used for various promotional and advertising purposes.

Their primary role is to write persuasive and compelling copy that effectively communicates the message and objectives of a brand or company to its target audience.

Copywriters can work in advertising agencies, marketing departments, or as freelancers.

Here are some key aspects of a copywriter's job description:

Research and Understanding:
A copywriter conducts research to understand the target audience, market trends, and competitors.

They gather information about the product or service they are promoting, its unique selling points, and the benefits it offers.

This knowledge helps them create persuasive and targeted copy that resonates with the intended audience.

Brand Voice and Tone:
Copywriters ensure that the content they create aligns with the brand's voice and tone. They understand the brand's personality, values, and positioning, and consistently incorporate these elements into their writing. This helps maintain brand consistency and strengthens the brand's identity.

Editing and Proofreading:
Copywriters review their own work or collaborate with editors to ensure accuracy, proper grammar, and punctuation. They refine and revise their copy as needed to enhance its clarity, readability, and impact.

Collaborative Work:
Copywriters often work closely with art directors, designers, marketing managers, and other professionals in the creative team. They collaborate to develop integrated advertising campaigns, ensuring that the visual and written elements complement each other effectively.

Adherence to Guidelines and Deadlines:

Copywriters follow specific guidelines provided by clients or employers, such as word count restrictions, legal requirements, and brand guidelines.

They also manage their time effectively to meet project deadlines and deliver high-quality work in a timely manner.

Continuous Learning:
Copywriters stay updated on the latest trends in advertising, marketing, and consumer behavior.

They keep abreast of industry developments, emerging platforms, and new techniques to constantly improve their skills and adapt their writing style to evolving market needs.


Overall, a copywriter combines creativity, language proficiency, and marketing knowledge to produce persuasive and impactful content that helps businesses effectively communicate their messages and achieve their marketing goals.


Salary:
From ₹25,000.00 per month

Ability to commute/relocate:

  • Guwahati, Assam: Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 1 year (required)

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