Performance Marketing Specialist

2 weeks ago


Cochin, Kerala, India FES Study Abroad Full time

Experience : 3 to 5 years of relevant experience

Requirements and skills:

  • Professional experience in conducting online marketing campaigns.
  • Knowledge of tools for analyzing marketing data.
  • Ability to manage advertising budgets and optimize campaigns.
  • Familiarity with advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads
  • Analytical thinking and ability to interpret data.
  • Excellent command of English language.
  • Creativity and ability to create effective advertising content.
  • Higher education (preferably in marketing-related fields)
  • Ability to work in a team and communication skills.
  • Awareness of trends and innovations in internet marketing
  • Readiness for continuous improvement and professional development
  • Ability to conduct competitive analysis.
  • Experience in Overseas Education sector is an additional asset.

Responsibilities:

  • Managing online advertising campaigns across various channels
  • Optimizing advertising budgets and supporting in achieving sales goals
  • Analysis of data and preparation of reports on campaign effectiveness
  • Creating creative and effective advertising content
  • Implementing conversion strategies and improving marketing results
  • Monitoring trends and innovations in internet marketing
  • Cooperation with the marketing team in developing strategies.
  • Researching and analyzing competitors and identifying new promotion opportunities
  • Coordinating external advertising agency activities
  • Testing new marketing tools and solutions

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