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Vice President
1 week ago
Job Description:
Drive the Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
Plan and drive execution of all communications and media actions on all channels, including online and social media aligning the organization around the brand's direction, choices and tactics.
Create and implement strategic approaches for branding programs that are in support of key brand growth areas. Build strong networks with key/thought leaders in the market and monitors industry developments that stand to impact the business.Understand business and cross functional requests on creative requirement and mobilize internal creative resources to fulfill the same with desired output & agreed timelinesRecruit, develop and manage the internal Creative Design Team to meet business requirements.
Provide Creative & communication support to drive Performance Marketing communication, social media Posts, Website, App, Events & Sponsorships, R & R Program, Presentation templates, Branch Branding & Product Communication creative for External & Internal Communication.
Plan and execute market research / surveys as per business requirements, to keep a track on customer trends, competition initiatives as well as identifying innovation and opportunities.
Engage with relevant internal stakeholders to ensure a strategic overview of the business and future market opportunities, identify areas of concern and modify marketing programs to address changes in the marketplace.
Develop strategies and manage marketing strategies across print, broadcast and online platforms to ensure that products and services meet customer expectations and to build the credibility of PFL as a brand.
Manage Budgeting for all Creative work, advertising and promotional items & ensure 100% adherence to Brand and Regulatory Guidelines in communication.
Build and manage a team of young brand strategist who can drive the PFL brand vision and lead it effectively.
Qualification, Experience & Skills:
Qualification:
Post-graduate / MBA
Work Experience:
Minimum 12-15 years of experience in brand management, Handling Creative and marketing services in a leading BFSI / NBFC / Fintech environment.
Hands-on experience developing campaigns and promotions and providing creative support.Strong interpersonal skills with ability to work closely with people at all levels in the organization & external vendors.
Excellent Creative thinking, oral & written communication skills along with extra ordinary presentation ability.
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