Marketing Executive

1 week ago

Delhi, Delhi, India BBC Full time
Job Introduction

The BBC's Marketing and Audiences (M&A) team help to shape content, commissioning strategies and editorial propositions informed by audience insight.

We communicate and deliver these to audiences through compelling brand strategies, campaigns and audience engagement.


Assist the Marketing Manager in the formation of brand and marketing strategy as well as the management of the delivery of multi-media campaigns and marketing collateral in line with the marketing plan.

Help to deliver creatively outstanding and high quality campaigns that are on brand, on budget and on time with consistency of visual look, brand image, identity and communications messages across all media with a particular emphasis on digital.

The role will work in-house and through creative agencies, to deliver a coherent, consistent brand marketing experience for audiences.

This role requires the development of close working relationships with colleagues and stakeholders to ensure creative content delivers on overarching BBC brand strategies, and with the Media Engagement, Social Media and Audiences teams to ensure that content is distributed through the most effective media channels and monitored and evaluated appropriately.

Main Responsibilities

Campaign Delivery

  • Develop campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
  • Assist the Marketing Manager and Head of Marketing in working upstream with stakeholders, shaping content/genres/programmes or products.
  • Lead the delivery of effective and impactful creative work that reflects brand guidelines.
  • Ensure campaigns are delivered within budgets and timeframes.
  • Work with internal creative teams (pictures/radio cross trails), Social Media, Communications, Audiences & external agencies.
  • Ensure all marketing and communications activity is correctly complied (reflecting BBC Brand guidelines) and is in line with BBC Editorial Guidelines.

Strategy and Planning

  • Help shape the evaluation process: contribute to regular reviews with colleagues and stakeholders to review core campaign output.
  • Help manage the budget for the channel/genre/product campaigns and ensure campaigns are delivered within budgets and timeframes.
  • Support the planning process and execute activities within marketing plans for specific campaigns based on campaign briefs and media strategies.
  • Work closely with multiple BBC stakeholders to deliver projects with their full support.
  • Contribute to regular reviews with managers and stakeholders to review campaign output vs brand guidelines.
  • Manage and mitigate risks and issues; escalating as appropriate.

Leadership, Relationships and Development

  • Help support and develop marketing coordinator(s); and deputise for marketing manager if required.
  • Establish great working relationships with Audiences, Social Media, Communications & Media Engagement teams.
  • Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans where possible.

General

  • Drive efficiency and effectiveness in everything the BBC delivers to provide value for money for BBC licence fee payers
  • Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
  • Contribute to making M&A a fantastic place to work and to attract the best people.

Essential


The successful individuals will have a good understanding of the broadcast industry or a similar brand-facing or entertainment business; this will be coupled with experience of delivering complex multi-media campaigns from the briefing stage onwards.

In addition, you will have experience in, and a natural affinity for, digital marketing and social media.

In this context they will need to demonstrate knowledge and successful experience of:

  • Experience in a digital marketing or advertising role
  • Delivering multimedia marketing campaigns from brief to evaluation
  • Working experience with website analytics, social media platforms and digital advertising best practices
  • Working with inhouse and third party creative resources
  • Budget and project management; efficient use of resources
  • Driving collaboration across organisational boundaries
  • Managing critical stakeholder relationships
  • Analytical approach, able to critically evaluate ideas and information
  • Effective written and verbal communication, with good presentation skills
  • Able to embrace change, and make improvements to working practices
  • A successful leader, able to manage self, lead campaigns and campaign teams within a complex matrix environment
  • Passion for and a good understanding of the BBC
  • Ability to meet and set targets and deadlines whilst managing a wide range of concurrent activities.

Desirable

  • Understanding of editorial and other compliance policies
  • Understanding of BBC Brands, knowledg

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