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Associate Vice President – Marketing
2 weeks ago
Sony LIV is seeking an Associate Vice President – Marketing & Sales (L&M), Sony YAY The incumbent will oversee and drive our Licensing and Merchandising business in India for Sony YAY.
The ideal incumbent would come with strong background in sales, specifically within the Licensing and Merchandising industry.Education:
Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
Experience:
Proven track record of at least 12 years in Licensing and Merchandising sales, with a deep understanding of the Indian market landscape.
Candidates with solid on ground, radio sales, sponsorship, event digital, AFP, IP experience will be preferred.Location:
Mumbai
Reporting Relationship:
Head - Marketing and On Air Promotions, Sony YAY
Business/Channel/Function:
Channel Sony YAY
Key Responsibilities:
Develop and implement comprehensive sales strategies to drive Licensing and Merchandising business growth in India.
Identify and engage potential clients, licensors, and partners to secure licensing agreements and merchandising opportunities.
Cultivate and maintain strong relationships with existing clients, licensors, and key stakeholders, ensuring continued business partnerships and satisfaction.
Analyse market trends, competitor activities, and consumer behaviour to identify new business opportunities and capitalize on emerging trends.
Develop revenue opportunities through monetization of on-ground initiatives and IP based events.
Collaborate with cross-functional teams including marketing, legal, and product development to ensure alignment and successful execution of licensing agreements and merchandising initiatives.
Meet and exceed sales targets while effectively managing budgets, forecasts, and sales pipelines.Provide strategic input and leads with guidance to a sales team, fostering a high-performance culture and ensuring team members are equipped to achieve individual and collective goals.
Represent the company at industry events, conferences, and trade shows to promote our brand and expand business networks.Prepare regular reports and presentations on sales performance, market analysis, and business strategies for senior management.
Critical Competencies:
Behavioural
Creative thinking
Customer centricity
Communication skills
Collaboration
Stakeholder Management
Execution excellence
Technical
Strong negotiation, communication, and interpersonal skills.
Demonstrated ability to lead a team to deliver on targets.
Strategic thinker with a proactive approach to problem-solving and decision-making.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing business priorities.
Why join us?
Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy.
- India's Best Companies to Work For 2021 by the Great Place to Work Institute
- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.
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