Marketing Manager
1 week ago
Job Description:
- Event Manager will ensure lead availability to the sales team. He will be responsible for enquiry generation and nurturing enquiries into leads.
- Event Manager will plan the calendar along with City head and central leadership and get sign-off on budgets.
- Tie-ups with colleges to conduct seminars and workshops
- Conduct seminars/workshops along with City head for govt exams and skills
- Canopy and counseling activities in colleges to generate enquiry
- Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local high-student density areas)
- Source leads across city from various sources such as library/ book stores/ cyber cafes/ photocopiers.
- Create hooks for partnerships in lead sharing and conversion
- Local events for enquiry generation across high-student density areas
- New center launch and regular center activation for generating desired spikes in enquiries.
- Arrange common student workshops/ seminars for lead nurturing.
- Create hooks for ensuring students visit centers for improved conversion
Eligibility Criteria:
- Should have extensive experience in school/ college partnerships, conducting seminars and small-scale events, lead generation activities
- Should have 5+ years of experience in the EdTech industry
- Should have led 5+ member teams in lead generation activities in other EdTech companies
- Should be presentable to do college tie-ups and carry the Testbook brand
- Must have prior experience as he/she will be running as soon as he/she is onboarded
What is the culture like:
- Team of 8 marketing executives (all juniors)
- Should be ok to work odd hours and put in 100% effort
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