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Pay Per Click Expert
7 days ago
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking
- BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus
Job Types:
Full-time, Fresher
Salary:
Up to ₹25,000.00 per month
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
Speak with the employer
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