Content Writer

2 weeks ago

Bengaluru, Karnataka, India Alive Full time
About Us:
Alive Experiences is a leading platform that focuses on handpicking and offering top-notch experiences in and around Bengaluru.

From exciting helicopter rides and relaxing horse riding sessions to exclusive golf clinics, thrilling go-karting adventures, and immersive village retreats, Alive delivers the finest luxurious activities in the city to individuals looking for unforgettable moments.


Job Overview:
We are in search of a skilled and imaginative Content Writer to join our team.

The perfect candidate will possess a talent for storytelling and a dedication to producing captivating, high-quality content that deeply connects with our audience.

Your role will involve creating engaging narratives that showcase the distinctiveness and luxury of Alive's premium experiences.

Key Responsibilities:
  • Content Planning & Creation:
    - Write and edit compelling content across various platforms like the website, blog, social media, emails, and marketing materials.
    - Interview experience creators and Alive users to develop rich stories for the website blog and social media.
    - Craft detailed descriptions for a range of premium experiences including horse riding, golf clinics, go-karting, helicopter rides, and village retreats.
    - Produce persuasive copy in line with Alive's brand tone, resonating with discerning customers.
    - Travel to different locations with the video team if necessary to gather intriguing narratives for nuanced content creation.

  • Research and Ideation:
    - Conduct extensive research on industry trends, target audience preferences, and competitor activities to shape content strategies.
    - Generate innovative content ideas that appeal to potential customers and elevate the brand's online presence.

  • SEO and Analytics:
    - Implement effective SEO techniques to enhance content visibility and search engine rankings.
    - Analyze content performance metrics to refine and optimize future content.

  • Collaboration:
    - Collaborate closely with the marketing team to create content supporting promotional campaigns and brand initiatives.
    - Work with graphic designers, videographers, and other creatives to produce multimedia content complementing written narratives.

  • Editorial Standards:
    - Uphold high editorial standards by ensuring error-free, grammatically correct, and brand-compliant content.
    - Proofread and edit content from fellow team members to maintain consistency and quality.

Qualifications:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a relevant field.
- Proven experience as a Content Writer, Copywriter, or similar role, preferably within the luxury or lifestyle sector.
- Exceptional writing, editing, and proofreading abilities with keen attention to detail.
- Proficiency in SEO principles and content optimization.
- Ability to craft compelling narratives and persuasive copy.
- Strong research skills and the capability to present complex ideas clearly and engagingly.
- Proficient in content management systems (CMS) and familiar with analytics tools.

  • Preferred Skills:
    - Background in writing for experiences, travel, luxury, or premium services industry.
    - Knowledge of social media marketing and content promotion strategies.
    - Familiarity with Content Management Systems.

How to Apply:
Interested individuals are encouraged to submit their applications, including a link to their portfolio showcasing their best work.

Alive Experiences is an equal opportunity employer dedicated to embracing diversity and fostering an inclusive workplace environment for all employees.

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