Content Strategist

1 week ago

Mumbai, Maharashtra, India NEWJ Full time

NEWJ (New Emerging World of Journalism Limited) is one of India's fastest growing media-tech companies, founded by a team of young entrepreneurs led by Shalabh Upadhyay and Kunal Chaudhary backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian.

Founded in 2018, the company's mission is to tell stories that matter to India's masses and remains committed to helping build a 'Digital Bharat' as well as grow the country's Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India's new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world.

As a "social-first" publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. NEWJ offers content around Current Affairs(NEWJ Rajneeti), Spirituality & Religion (NEWJ Dharohar), Pride of India & Men in Uniform (NEWJ Garv) and Entertainment (NEWJ Filmy). At the same time, the company has ventured into the production of original and branded films under Beanbag by NEWJ and also creates informative and explainer stories through Desified.

NEWJ aims to scale up its capabilities in visual storytelling with a focus on #BharatFirst and has aggregated over 16.9 billion views since inception reaching an audience of tens of millions across a dozen social media and OTT platforms. It offers its partners and clients 9 times higher engagement rate and 5.5 times higher view to audience ratio compared to average industry standards As many as 850 video stories produced by the 'NEWJRoom' have recorded over a million views each.

NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd.

Who we're looking for:

Job Title - Snapchat Content Strategist

Job Overview:

As a Snapchat Content Strategist, you will be responsible for developing and implementing innovative content strategies on Snapchat to engage our target audience, increase brand awareness, and drive user engagement. You will work closely with the marketing team to create compelling, platform-specific content that aligns with our brand voice and business goals.

Key Responsibilities:

  • Content Creation and Management:
  • Develop and execute a content calendar specifically for Snapchat.
  • Create engaging and innovative content tailored to Snapchat's unique features, including Stories, Filters, and Snap Ads.
  • Monitor and analyze content performance, making adjustments to strategy as needed.

Audience Engagement:

  • Interact with followers and engage in conversations to foster community growth.
  • Implement strategies to increase follower count and content engagement.

Brand Alignment:

  • Ensure all content reflects the brand's voice, style, and ethos.
  • Collaborate with other departments to maintain brand consistency across all platforms.

Analytics and Reporting:

  • Use Snapchat analytics tools to track engagement metrics and ROI.
  • Prepare regular reports on content performance and provide insights for improvement.

Market Research:

  • Stay up-to-date with Snapchat trends, features, and best practices.
  • Analyze competitor strategies on Snapchat to identify opportunities.

Collaboration:

  • Work closely with graphic designers, videographers, and other creative team members to produce high-quality content.
  • Coordinate with the marketing team to align Snapchat strategies with broader campaigns.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3+ years of proven working experience.
  • Proven experience as a Content Strategist, Social Media Specialist, or similar role, with a focus on Snapchat.
  • Strong understanding of Snapchat's features and audience demographics.
  • Experience with content creation, including graphic design, video editing, and copywriting.
  • Proficient in using Snapchat analytics and other social media management tools.
  • Excellent communication and collaboration skills.

Skills:

  • Creative and innovative thinker.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and in a team environment.
  • Detail-oriented with strong organizational skills.
  • Ability to work under pressure and meet tight deadlines.

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