Lifecycle Marketing Manager

2 weeks ago


India VetStaff, LLC Full time
Job Description

We are seeking a versatile and experienced Lifecycle Marketing Manager to join our team. This role will take over a range of marketing responsibilities to ensure seamless communication and engagement with our customers. You will own the end-to-end execution of lifecycle marketing campaigns, from strategy development to implementation and performance analysis. The ideal candidate will be a creative thinker with strong writing skills, adept at managing multiple tasks and campaigns, and experienced with various marketing tools and platforms.

What you'll work on
  • Create and refine automated lifecycle journey and one-off campaigns across email, push, SMS, and other CRM channels to increase conversion, utilization, and retention.
  • Develop and maintain user segmentation and targeting strategies to ensure users receive the right content at the right time.
  • Create content across B2C channels, ensuring consistency and alignment with brand messaging.
  • Optimize existing marketing materials and campaigns with frequent A/B testing to drive incremental gains in conversion and engagement.
  • Track and report on results for all campaigns, and propose strategic improvements to achieve targets.
  • Work cross-functionally to support marketing initiatives from sales, product, and operations teams.
Requirements Qualifications
  • 2+ years of experience in Lifecycle Marketing, preferably in a B2C environment
  • (Must have) proven experience building marketing campaigns in Braze or other automation platforms
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Consumer oriented copywriting and content creation approach
  • Excellent problem-solving / critical thinking skills
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) is a plus.
Requirements
Qualifications 2+ years of experience in Lifecycle Marketing, preferably in a B2C environment (Must have) proven experience building marketing campaigns in Braze or other automation platforms Analytical mindset with the ability to interpret data and make data-driven decisions. Consumer oriented copywriting and content creation approach Excellent problem-solving / critical thinking skills Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) is a plus.

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