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Salesforce Marketing Cloud Architect

3 months ago

Pune, Maharashtra, India CGI Full time

Position Description:

At CGI, we're a team of builders. We call our employees members because all who join CGI are building their own company - one that has grown to 72, professionals located in 40 countries. Founded in , CGI is a leading IT and business process services firm committed to helping clients succeed. We have the global resources, expertise, stability and dedicated professionals needed to achieve results for our clients - and for our members. Come grow with us. Learn more at is a great opportunity to join a winning team. CGI offers a competitive compensation package with opportunities for growth and professional development. Benefits for full-time, permanent members start on the first day of employment and include a paid time-off program and profit participation and stock purchase plans. We wish to thank all applicants for their interest and effort in applying for this position, however, only candidates selected for interviews will be contacted. No unsolicited agency referrals please.

Your future duties and responsibilities:


• Understand business requirements and propose the best implementation using the SFDC solution.

• Build customer journeys.

• Proficient with lead generation and marketing campaigns, building dashboards, and managing automations, reporting, and integrations.

• Monitoring, integrate, and maintaining the platform

• Managing subscriber data , import and segmentation using combination of Salesforce tools and database query

• Hands-on experience with Journey Builder, Automation studio and contact builder

• Hands-0n experience in building HTML,Javascript, AMPscript,CSS based emails and landing page

• Proven problem solving skills and excellent team player

• Fair understanding of SDLC, Development methodologies (Agile is an advantage), and industry standard processes.

• Manage relationships with stakeholders to achieve project goals

• Maintain collaborative relationships with external vendors to achieve project goals, where necessary.

• Participate in the evolution of team best practices, standards and policies

• Stay current with the periodic Salesforce releases and leverage the updates applicable to the ORG.

• Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of projects.

Required qualifications to be successful in this role:

We are looking for a member who has Minimum 6 – 9 years of experience including 5 years of experience in Salesforce Marketing Cloud ( Hands-on experience with Marketing Cloud)

• Experience in Marketing cloud /Pardot experience in Workflows, Landing Pages and Automation Programs

• Experience with Lead Management & Scoring beneficial

• Experience with Omnichannel Marketing

• Strong digital marketing background

• Experience with Segmentation

• Experience with Email,mobile,whatsapp etc marketing strategy development

• Experience with Customer segmentation and personalization

• Experience with Data analysis and interpretation

• Experience with Campaign design and execution

• Experience with A/B testing and conversion optimization

• Experience with Database management and maintenance

• Experience with Cross-functional collaboration

• Experience with ROI optimization

• Experience with Campaign performance monitoring and reporting

• Experience with Technical troubleshooting

• Experience with Understanding of email deliverability best practices

• Experience with Knowledge of current email marketing trends

• Experience conducting/facilitating stakeholder workshops

• Client friendliness with the ability to build and maintain trusting and value-added client relationships

• Ability to work independently and in fast-paced environment with tight deadlines, with minimal supervision

• Client ownership/client engagement experience preferred

• Comfortable working within a defined budget and coordinating efforts with other teams

Skills:

Data Analysis Database Salesforce Marketing Cloud Workflow