Digital Marketing Manager

2 weeks ago


Mumbai, Maharashtra, India AccorHotel Full time
Job Description
  • Manage the execution of day to day projects and external agency partner projects.
  • Audio/Video/Photo Production
  • Graphic Design Agency
  • Social Media Agency
  • Collateral Printing Companies
  • Content creation and management across multiple online platforms.
  • Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners, resort collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners
  • Collaborate with the Director of Marketing & Public Relations, Director of Sales & Marketing, Director of F&B, Spa and Cultural departments in development and execution of marketing strategies and plans to generate revenue growth
  • Ensure that Novotel brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
  • Promotional listings/e-blasts for OTAs (online travel agents).
  • Work with Novotel to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
  • Develop, review and post social media content including image and video conceptualization and caption copywriting.
  • Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
  • Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)
Qualifications
  • Previous experience in the same role in 5 stars brand hotels.
  • Must have the experience in the local market.
  • Fluent writing and Speaking in English
  • Career and results oriented with the ability to be flexible with hours, days off, assignment and additional duties.
  • Must be able to work well under pressure in a fast paced and constantly changing environment.
  • Excellent written, verbal, and communication skills.
  • Must be strong team player with proven leadership, development and delegating skills.
  • High guest service skills, with the talent, knowledge and the vision and ability to lead colleagues to excellence


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