Senior Web Content Publisher 1
1 week ago
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.
The Senior Web Content Publisher is a digital content and web authoring specialist who is responsible for building effective web pages to support brand awareness and marketing programming for RSM US and RSM Canada. The senior web publisher follows best practices, champions testing and applies RSM brand governance in all content builds. They on page layout and functional design for projects as needed, including optimization suggestions based on page performance against defined SEO and conversion goals.
The senior web content publisher is responsible for understanding the RSM website hierarchy and overarching demand generation, talent and brand programming strategies in order to build web content that supports these goals, asking questions and helping connect content to provide a site experience that serves and delights. They also work with the web content team lead to identify site development opportunities or guideline updates.
The senior web content publisher has a passion for digital content and stays current on best practices around SEO, web design and conversion optimization. Her or she provides advice on A/B testing and implements testing through Adobe Target where advised. As RSM expands its content personalization, the senior web publisher will develop targeted onsite experiences to align with custom demand generation programming.
Essential Duties
General responsibilities:
- Champion the user experience
- Understand marketing campaign strategy for assigned responsibilities, where appropriate
- Uphold RSM brand standards and digital and content marketing best practices
- Collaborate with CMG team members to recommend and implement optimizations, where appropriate
- Provide critical thinking about the approach to digital content publishing, with an understanding of buyer journey
- Proactively manage multiple projects and deadlines, communicating with broader team to complete tasks promptly and with minimal revisions
- Understand overall marketing analytics and dataflows to support quality deliverables and performance monitoring
- Actively seek out and participate in skills development training, as defined by career development goals
Digital content experience responsibilities
- Collaborate with CMG and agency teams to design website experiences that accelerate user engagement, including mockups and minor copy-editing suggestions
- Provide creative direction and publishing on advanced page experiences, collaborating with team lead to define experimentation vs. best practice evolutions
- Share learnings with team members and across CMG as appropriate
- Work with website engineers to solve technical problems and/or recommend new functionality
- Review site performance reports, as appropriate, to identify improvement opportunities, including sunsetting/updating content when appropriate
- Recommend content edits that will improve the web experience (i.e. headline adjustments, CTA offerings etc), where appropriate
- Recommend A/B testing and work with the Adobe Target lead to implement and monitor, as appropriate
Web publishing responsibilities
- Publish or edit web pages on and as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives
- Maintain firm and web brand standards across all page experiences
- Work with website engineers to solve technical problems and/or recommend new functionality
- Regularly participate in AEM and other web content training to improve skills, assist with training internal teams
- Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development
- Support approved RSM subdomain content authoring (i.e. blogs) as approved by COE leadership
- Implement authoring fixes for technical SEO optimizations
- Monitor and implement Workfront web edit request queue tasks
EDUCATION/CERTIFICATIONS
- Bachelor's degree in marketing, communications, digital marketing, journalism or design (preferred), or 4 years equivalent business experience
TECHNICAL/SOFTSKILLS
- Demonstrated expertise using enterprise content management systems/web platforms, required
- Adobe Experience Manager, preferred
- Proficient with digital and content marketing strategy; required
- Demonstrated understanding of SEO best practices
- Strong awareness of grammar and style
- Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc)
- Experience with work management tools, Workfront preferred
EXPERIENCE
- 3 - 6 years of experience in web content publishing and site optimization, with a preference for large organization or professional services experience
- Deep understanding of buyer journey, preferably in B2B environment
LEADERSHIP SKILLS
- Able to project management multiple initiatives simultaneously
- Ability to influence peers and internal clients to achieve objectives
- Strong attention to detail, including grammar and style
You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.
Experience RSM. Experience the power of being understood.
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