Team Lead, Content Marketing

2 weeks ago


Gurgaon, Haryana, India Cvent Full time

About Cvent:

Cvent is a prominent player in the meetings, events, and hospitality technology sector, boasting a large workforce and a vast client base globally. Established in 1999, the organization provides an all-encompassing event marketing and management solution for event professionals, as well as software services for hotels, special event venues, and destinations to elevate their group/MICE and corporate travel operations.

The foundation of Cvent lies within its talented workforce, with a company culture that nurtures intrapreneurship - encouraging employees to think and act like entrepreneurs, take risks, and make decisions independently. At Cvent, we embrace agility, prioritizing action over perfection. We embrace diverse viewpoints, both within our teams and in our interactions with clients, fostering a culture that values differences and leverages commonalities.

Responsibilities:

  • Create diverse marketing content to boost awareness and generate leads for Enterprise clientele.
  • Develop various content forms, such as emails, digital ads, blogs, eBooks, and whitepapers.
  • Personalize and tailor existing content for Enterprise Customers in the North American market.
  • Review and enhance previous content to optimize for better conversions.
  • Analyze content metrics to maximize performance.
  • Collaborate with team members to generate innovative content ideas.
  • Monitor and report on content metrics for evaluating campaign effectiveness.

Requirements:

  • Hold a Master's degree in English, Mass Communications, or equivalent from a reputable institution.
  • 4-6 years of content writing experience, with a focus on North American content strategy and performance assessment.
  • Possess a natural talent for storytelling and content creation.
  • Familiarity with digital marketing, SEO, web analytics, and content management systems like Drupal.
  • Demonstrate creativity, teamwork, attention to detail, process orientation, self-motivation, and strong communication skills.


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