Senior Manager
2 weeks ago
Role: Senior Manager - Brand Program - Last Mile
Location: Mumbai, Maharashtra, Areas: Program management, Last Mile Marketing
Experience: 4+ years
Reports to: Director - Brand Marketing
Our Story:
Zepto is a fast-growing startup unicorn that delivers groceries in 10 minutes flat through an optimized network of dark stores we're building nationwide We're present in all Indian metros - Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata.
We're incredibly well-funded and our investors include Y Combinator, Glade Brook, Nexus Venture Partners, and more We've also built out one of the best startup teams in India, with Senior Executives from Uber, Zomato, Meesho, Flipkart, Dream11, and institutions like Stanford, INSEAD, IIM, and IIT.
Position Overview:
The Brand Program Manager - Last Mile will be responsible for developing and executing marketing strategies and programs to attract, engage, and retain delivery partners.
This role is crucial to ensuring we have a motivated and stable fleet of delivery partners as we scale rapidly from our current state to a leading position in the market.
Key Development:- Design and implement comprehensive marketing strategies to attract delivery partners.
- Develop programs and initiatives to enhance delivery partner engagement and reduce churn.
- Plan and execute multichannel marketing campaigns targeting potential delivery partners.
- Utilize digital marketing, social media, events, and partnerships to build brand awareness and attract talent.
- Create and manage programs that foster a positive and engaging experience for delivery partners.
- Develop communication plans and content to keep delivery partners informed and motivated.
- Monitor and analyze the effectiveness of marketing campaigns and engagement programs.
- Use datadriven insights to refine strategies and improve Work closely with the HR, Operations, and Product teams to align marketing efforts with company goals.
- Partner with external agencies and vendors as needed to enhance marketing initiatives.
- Identify spaces for marketing in rural villages to attract talent
- Work closely with lastmile team to adopt these villages and nurture talent
Education :
Bachelor's/Master's in marketing, : Minimum 4 years of experience in central marketing or city marketing roles
Skills: BTL marketing, communications, program management
Attributes:
- Selfmotivated and resultsdriven.
- Collaborative team player with a positive attitude.
- Adaptable and open to feedback and continuous learning.
- Zepto is on a blitzscaling path unlike any other startup today. Be the digital flagbearer for demand in this journey.
- The opportunity to join India's next Unicorn is rare. So, we're giving our team strong equity to create lasting wealth as our company grows.
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