Fashion Marketing

1 week ago

Cochin, Kerala, India Salt Studio Full time

Job Description:

Join our team as the Brand Development & PR Manager for our women's wear brand You'll be a key player in shaping our brand's identity and expanding its reach through strategic partnerships with influencers, celebrities, and media outlets. Your role will involve brand positioning, public relations, influencer collaborations, online marketplace presence, and brand curation for both digital and physical retail channels.

  • Brand Positioning: Create and implement strategies to effectively position our brand in the competitive women's wear market. Define unique selling propositions, target audience segments, and key messaging to set us apart from competitors.
  • Public Relations: Build relationships with fashion journalists, editors, bloggers, and influencers to secure positive media coverage and editorial features. Pitch story ideas, press releases, and product launches to relevant media outlets for increased brand visibility.
  • Influencer and Celebrity Partnerships: Discover and collaborate with social media influencers, celebrities, and fashion personalities who resonate with our brand's image and values. Negotiate partnerships and sponsorships to boost brand awareness and engagement on social platforms.
  • Media Placement: Secure brand placements in fashion magazines, online publications, and style blogs to enhance credibility and exposure in the industry. Coordinate product loans, samples, and media events for editorial coverage and product placements in fashion editorials and celebrity endorsements.
  • Online Marketplace Presence: List our products on various online platforms to expand our digital footprint and reach new customers. Optimize product listings, keywords, and imagery to drive traffic and sales on partner websites.
  • Brand Curation: Curate a selection of brands and products to complement our collections. Source emerging designers, independent labels, and exclusive collaborations to appeal to diverse customer preferences.

Requirements:

Bachelor's degree in Fashion Marketing or a related field.

Proven experience in brand development, PR, and influencer marketing in the fashion industry.

Strong network of contacts in fashion media, influencer circles, and celebrity agencies.

Excellent communication, negotiation, and relationship-building skills.

Creative flair with a sharp eye for emerging trends and market opportunities.

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