Advertising Account Planner

1 week ago

Bengaluru, Karnataka, India Clevertize Full time

_Advertising Account Planner _(4-7 years)

As an advertising account planner, you'll ensure that the right tone and message are used in advertising campaigns, to target the right audience
You'll work with clients, account managers and creatives to plan and realize successful campaigns.


As part of your planning work, you'll be responsible for writing a formal brief and providing the ideal environment for creative development.

By combining market data, qualitative research and product knowledge within the brief, you'll enable the creative team to produce innovative ideas that will reach consumers.


Responsibilities:

As an account planner, you'll need to:

  • liaise with clients to identify business problems and develop ideas
- communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
- gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client's product and market share
- run research groups
- research the product or service to be advertised, which may involve gaining technical or specific knowledge
- reconcile the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived
- meet the client to learn the background of the brand and advise on possible approaches to the target market
- provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- present conclusions and ideas to clients and other agency staff
- analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign.

Skills:

You'll need to show that you have:

  • combination of analytical skills, curiosity, and a strong interest in people
- creativity and imagination (this is an industry that is receptive to new ideas and new people)
- the ability to work for several clients at the same time, identifying specific business needs for each one
- shrewd common sense and commercial awareness
- strong communication skills
- the ability to work as part of a team and listening skills when dealing with consumers, clients and colleagues
- good presentation skills
- the ability to think strategically
- numeracy skills
- the ability to work with a range of market and research information
- excellent organisational skills and the ability to work under pressure.

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