Content Design Professional

1 week ago


Bengaluru, Karnataka, India BT Group Full time
Content Design Professional

Job Req ID:29299
Posting Date:14 Feb 2024
Function:Content & Design
Location:RMZ Ecoworld, Devarabeesanahal, Bengaluru, India
Salary:competitive
Why BT?

  • We've always been an organisation with purpose; to use the power of communications to make a better world. You can trace this back to our beginning as pioneers of the world's first telecommunications company. At our heart we're a technology company with research and innovation in our bones and a desire to be personal, simple, and brilliant for our customers those are the values we live by whilst also creating an inclusive working environment where people from all backgrounds can succeed.
  • Our pursuit of progress over the past 180 years has established BT as a strong, successful brand, with huge scale capable of achieving great things. From supporting emergency services, hospitals, banks and keeping economies around the world online, safe and secure, to delivering large scale technology infrastructure like the creation of BT Sport.
  • Today in this fast changing, always on, digital world our purpose remains true. Yet the market conditions, regulation and competition we face are tougher than ever before. So if you have the drive, optimism and resilience to help propel us forward we'll offer unrivalled personal development, a wealth of opportunities to learn, experience new things and pursue new careers. If that's you and what you're looking for, we'd love you to be part of our future.
    Why this job matters

We're the champions of the BT tone of voice and house style, it permeates all we do - and we're all about doing the right thing for our customers and the business.

We know content is key to delivering the right outcome, whether that is to generate sales or guide customers through a support journey.

It's about using the right content at the right time. Continuity, consistency and alignment are our guiding principles, while the customer is at the heart of everything we do.

The Content Designer role is responsible for creating, updating, and reviewing content around the user journey for their specific squad, while the successful individual will be adept at using evidence, data, and research to inform decisions and change things for the better.


What you'll be doing

  • Create and curate brilliant content that customers will love
  • Monitor and identify opportunities to optimise content across your squad
  • Provide expertise to design and deliver digital experiences for new and existing products and services
  • Ensure and champion a usercentred approach to all the content you create
  • Collaborate closely with Research, Product, Proposition, Design, SEO and Marketing to to ensure our content is evidence based, user centred and continually optimised
  • Identify content opportunities to test and learn
  • Take part in user research seassions and be able to work with multidisciplinary, agile teams to contribute to an overall user experience

Skills and Experience Required

Skills:

  • Digital copywriting for structural and editorial content
  • Subedit and proofread content
  • Usability and accessibility best practices
  • Use of customer insight to drive improvement in customer satisfaction metrics
  • Digital copywriting for structural and editorial content
  • Expertise in stakeholder management
  • Developed a team and individuals using OKRs & development plans
  • Experience of various Content Management Systems

Experience:

  • Copywriting and Copy editing
  • Stakeholder management and developing content strategies
  • Design thinking and analytics
  • SEO, Content Management Systems and agile methodology

Our leadership standards
-
Personal
  • Personal means we come across as human, and show our customers that we understand and care.

-
Simple

  • Simple means we are straightforward, easy to deal with, and make complex things clear.

-
Brilliant

  • Brilliant means we lead the way in creating new things, and whatever we do, we do it really well.
-
Curious and innovative
  • Naturally motivated to ask questions; open mindset embracing experimental approaches and challenging assumptions.
-
Collaborative and constructive
  • Fosters teamwork and relationshipbuilding skills across multiple levels and functions in the organization.
-
Resilient and flexible
  • Comfortable with lack of clarity or poor problem definition, ability to adapt approaches to best fit the challenge faced.

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