![MANGALDAS MEHTA AND COMPANY LIMITED](https://media.trabajo.org/img/noimg.jpg)
social media automation and e-com marketer
2 weeks ago
The Social Media, Automation, and E-com Marketer will be responsible for managing and driving the retailwebsite. To provide ongoing guidance and support with strategic development and bestpractices in managing the company website relationship.
KEY RESPONSIBILITIES:
- Develop and Maintain the ONLINE Business of the company.
- Should have a thorough understanding of retail marketing.
- Plan and act to generate maximum lead.
- A. Upgrade Online Presence.
- B. Increase Online Business
- Online Marketing Strategy - Website, SEO, SMM, Amazon, Shoppy, Local Online Marketing Agencies.
- Participation in Trade/Marketing Fair.
- Conversion through follow-up.
- Increase connectivity
DUTIES AND RESPONSIBILITIES:
- Identifies and evaluates new digital technologies and uses Web analytics tools to measuresite traffic to better optimize marketing campaigns, email marketing, social media, anddisplay and search advertising.
- Prepare online newsletters and drip email sequences and organize their distributionthrough various channels. Collateral and Graphic designing.
- Plan and execute all digital marketing campaigns, including SEO/SEM, marketingautomation, multichannel marketing, influencer marketing, social media, and displayadvertising campaigns for new user acquisition.
- Identify trends and insights and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touchpoints.
- Brainstorm new and creative growth strategies and campaign ideas.
- Create and execute integrated marketing lead generation campaigns using tactics thatinclude live and/or virtual events, webinars, lead nurturing programs, and CRM/salesinsights.
- Measure and report the performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs).
- Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook,Instagram etc.).
- Launch optimized online adverts through Google AdWords, Facebook, etc. to increasethe company's brand awareness and conversions.
- Increase ONLINE Business for all Verticals – (Rooms, F&B, Retail, Rejuvenate,Experiences)
- Increase ONLINE Business using Google PPC, SEO, SMM, and Website.
Job Description:
Social Media and E-com Marketer
Mangaldas Mehta and Company Ltd. House of MG, Opp. Sidi Saiyad Jali, Lal Darwaja, Ahmedabad.
- Maintain updated database.
- Promote with Online Travel Agencies /Corporate Travel Agents
- Coordinate with the design team to making Campaign & promotion
- Personalization Marketing -eg. Email marketing, Package Promotion
- Strategically manage business and relationship with online business partners
- Identify opportunities to build a business and drive the website of the business to achieve salestargets.
- Monitor website to achieve sales goals, tracking individual accounts of all verticals toachieve monthly sales targets and securing best initiatives as needed to meet sales andbrand standards.
- Create and maintain monthly/yearly Retail activity calendars and execute them accordingly.
- Host weekly calls with each retailer to confirm new product Launch Worksheet details andsite updates and sample shipments.
- Partner with digital and retailer marketing teams to develop new content to grow websitebusiness through special programs, customer acquisition, and retention
- Prepare and route weekly reporting sales/program successes based on metrics set at theonset of campaigns
- Ensure that brands' presence has products merchandised and presented correctly and inthe best possible light.
- Make a new promotional campaign. Set budget & Monitor campaigns.
- Maintain all online presence and reviews.
- Handle complete Loyalty program.
Required skills :
- Digital Marketing Skills with an understanding of online promotion and marketingstrategies as well as social media marketing and knowledge of Back end operation for aseamless end-to-end experience for the customer
Experience Required:
Previous experience of 6 years in similar job role and thorough understanding of retailmarketing.
Qualification:1. Management schools of marketing2. Master in digital marketing3. Master in business administration4. Digital Marketing and Communication
Location:
Gujarat – Ahmedabad
No
of positions:
1
Joining Period:15-20 days
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