Associate Director of Integrated Media

1 week ago

India MDG Solutions Full time
Job Description

The Associate Director of Integrated Media supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision, and Excellence.

Working with the ins and outs of every platform; traditional media, digital media, social media, and display; the director will know their audience to devise a clear plan within the clients' budget.

The Director of Integrated Media will represent the agency in new business proposals and have the responsibility to continually propose opportunities to existing clients to expand media budgets.


DUTIES AND RESPONSIBILITIES:

  • Work with clients & account teams to establish goals and proper KPIs in media, educating the team on media tactics, platforms and vendors when needed (POVs)
  • Manage a selection of paid social media buys in-platform on high-profile accounts
  • Lead the development of strategic, integrated programs across channels such as digital, social print, radio, television & OOH that address campaign objectives and delivers results for clients
  • Work with the VP to evolve our media processes, partners, and tools to deliver the best experience for the team and clients
  • Create client presentations that are both executive view and detailed view of strategies based on the audience attending the presentation
  • Direct and manage social media, traditional/digital buying, PPC, and analytics- implementing best practices across all media channels
  • Collaborate with other agency departments to encourage integration with digital and creative teams where possible
  • Manage tracking and optimization of media, measuring and analyzing digital and traditional campaigns to draw insights from results and reporting
  • Maintain strong relationships with clients and vendors
  • Create and value a positive working environment across team and agency-wide to provide client success and service
  • Performs other related duties as assigned by management

SUPERVISORY RESPONSIBILITIES:

  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Requirements

  • Bachelor's degree in advertising/marketing or related field is a must
  • 10+ years of social media, media planning and buying, paid search and/or related experience with 3+ years managing a team
  • Experience with planning and buying digital & social media is a must- traditional media buying/planning experience is a plus
  • Healthcare experience is desired
  • Ability to manage multiple projects simultaneously, adapting easily to changes in requests
  • Tactful and diplomatic communication skills; internal, external, formal and informal written, and verbal
  • Ability to work independently and with a team
  • Must be comfortable managing budgets $1M-5M+ on accounts
  • Multi-location, acquisition, and grand opening experience a plus
Benefits We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.

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