Senior Manager Digital Marketing

2 weeks ago


Ghaziabad, Uttar Pradesh, India Makoons Play School Full time
Salary - 8 LPA - 10 LPAPosition: Head of Digital MarketingLocation:

GhaziabadAbout Makoons Group of Schools:
Makoons Group of Schools is a premier educational institution known for its commitment to excellence in early childhood education.

With a network of schools spread across various regions, we aim to nurture young minds by providing innovative and quality education.

Our focus on holistic development, integrated learning, and technology-driven pedagogy sets us apart as leaders in shaping the future of education.


Job Summary:


We are seeking a visionary Head of Digital Marketing to lead our digital transformation initiatives and drive the growth of our digital footprint.

The ideal candidate will be a strategic thinker with a passion for education and innovation.

This role involves leading our digital marketing team, crafting digital marketing strategies, and ensuring our online presence supports our growth and educational objectives.


Key Responsibilities:

Digital Strategy Development:
Develop and implement a comprehensive digital marketing strategy that aligns with our educational goals and brand identity

Leadership:
Lead and mentor the digital marketing team to achieve exceptional performance and foster a culture of innovation and continuous improvement

Brand Management:
Enhance Makoons Group of Schools' brand visibility and reputation through various digital channels, ensuring consistent messaging and branding across all platforms

Content Creation and Management:
Oversee the creation of engaging and informative content that resonates with our target audience, including parents, students, and educators

SEO and SEM:
Implement effective SEO and SEM strategies to increase website visibility and drive targeted traffic

Social Media Management:
Lead social media strategies to engage with our community, promote our educational programs, and showcase our success stories

Analytics and Reporting:
Monitor, analyze, and report on the performance of digital marketing campaigns and adjust strategies as needed to optimize results

Innovation:
Stay abreast of the latest digital marketing trends and technologies, and implement innovative solutions to enhance our digital presence.

Qualifications:
Bachelor's or Master's degree in Marketing, Digital Media, or a related field.
Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
Strong understanding of digital marketing concepts, strategies, and best practices.
Experience with SEO/SEM, data analytics, social media, and content management.
Experience with SEO/SEM Paid Marketing & running ads on Facebook and Google.
Excellent leadership, communication, and interpersonal skills.
Creative thinker with a passion for education and innovation.

Why Join Makoons Group of Schools?Be part of a leading educational institution that is shaping the future of education.
Work in a dynamic and supportive environment that encourages professional growth and innovation.
Make a significant impact on our digital presence and contribute to our mission of nurturing young minds.

We look forward to welcoming a driven and innovative Head of Digital Marketing to our team

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