Sales Technology Enablement

1 week ago

Gurgaon, Haryana, India Ad Astra Consultants Full time
Sales Technology EnablementThis role will driving B2B e-commerce growth, expanding reach, enhancing customer experiences, and ultimately increasing revenue. This role requires strategic vision, strong leadership skills, and a comprehensive understanding of e-commerce operations and supporting functions.

Key Responsibilities:
Drive the expansion and operation of the B2B e-commerce platform to achieve business objectives.
Develop and implement overall strategy, planning, and execution of the e-commerce business.

Set clear goals and objectives and lead cross-functional teams including marketing, sales, commercial, supply chain management (SCM), information technology (IT), customer service (CS), and contact center to ensure alignment with company objectives.

Demonstrate a comprehensive understanding of digital marketing strategies, data analytics, and UI & UX to optimize the e-commerce platform.

Act as product manager for the B2B eCommerce portal, ensuring continuous improvement and value-driven feature enhancements based on customer needs and external benchmarks.

Drive change management initiatives across direct and indirect stakeholders through effective engagement, training, and materials.

Establish and monitor key performance indicators (KPIs) and analytics for the B2B portal, utilizing web analytics to translate customer insights into successful marketing programs and actionable strategies.

Gain a thorough understanding of end-to-end e-commerce processes and sub-processes, from supply chain to sales and fulfilment, to optimize efficiency and effectiveness.


Qualifications:
Bachelor's degree in Business Administration, Marketing, Information Technology, or related field; Master's degree preferred.
Proven track record of success in driving B2B e-commerce growth and revenue generation.
Minimum of 5 years of experience in e-commerce management or related roles, with demonstrated leadership capabilities.
Strong understanding of digital marketing strategies, data analytics, and UI & UX principles.
Experience in product management and continuous improvement methodologies.
Excellent communication and interpersonal skills, with the ability to effectively lead cross-functional teams and drive change.
Proficiency in interpreting web analytics and translating insights into actionable strategies.
Deep knowledge of e-commerce processes and best practices, with a focus on driving efficiency and customer satisfaction.

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