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Sr Exec
1 week ago
Greetings From ZODIAC HR Consultant...
We have an opening for Sr Exec / AM - Social Media & Performance Marketing position for Gurgaon location.
- Designation: Sr Exec / AM - Social Media & Performance Marketing
- Location: Udyog Vihar phase 4, Gurgaon
- Exp: Minimum 4years+
Key Responsibilities:
1. Content Strategy and Execution
- Develop and manage comprehensive content calendars aligned with overall marketing goals.
- Produce high-quality, engaging content for social media platforms, including Instagram, Facebook, Twitter, LinkedIn, YouTube, and blogs.
- Design, launch, and manage social media campaigns to enhance brand visibility and engagement.
2. YouTube Management
- Provide direction and guidance to the video production team to ensure videos align with the brand strategy and are optimized for YouTube.
- Manage and maintain the YouTube channel, ensuring alignment with overall content strategy.
- Optimize video titles, descriptions, tags, and thumbnails for improved searchability and reach.
3. Performance Marketing
- Create and manage performance-driven ad campaigns on Google Ads, Facebook Ads, Instagram Ads, and YouTube Ads.
- Track and analyze campaign performance metrics to optimize strategies and improve ROI.
- Allocate and manage budgets effectively across various campaigns to maximize impact.
4. Trend Analysis and Innovation
- Continuously monitor social media and YouTube trends, and industry developments to stay ahead of the curve.
- Conduct competitive analysis to identify opportunities and threats.
- Integrate new and emerging trends into the social media strategy to maintain a dynamic and engaging online presence.
5. Blogging and Content Creation
- Create informative and engaging blog posts that support social media campaigns and drive traffic to the company website.
- Ensure all blog content is optimized for search engines to improve organic reach and visibility.
- Strategize and execute the distribution of blog content across social media channels to maximize reach and engagement.
6. Community Management and Influencer Marketing
- Actively engage with followers and respond to comments and messages to build a loyal community.
- Monitor and manage the brand's online reputation across social media platforms and YouTube.
- Identify and collaborate with influencers to amplify the brand message and drive engagement.
- Develop and manage influencer marketing campaigns to ensure alignment with overall marketing strategy and goals.
- 7. Cross-functional Collaboration
- Work closely with the design, and development teams to ensure cohesive and effective campaign execution.
- Communicate effectively with internal and external stakeholders to align social media activities with broader marketing and business goals.
8. Performance Measurement and Improvement
- Establish and monitor key performance indicators (KPIs) to evaluate the success of social media initiatives.
- Implement learnings from performance data to continuously improve social media strategies and execution.
9. Training and Development
- Continuously update skills in social media management, performance marketing, content creation, and YouTube management.
- Provide training and support to junior team members to enhance their capabilities in social media, content marketing, and YouTube management.
Tools and Software Proficiency:
- Content Creation and Design: Adobe Creative Suite (Photoshop, After Effects), Canva
- Social Media Management: Hootsuite, Buffer, Sprout Social
- Analytics and Reporting: Google Analytics, Facebook Insights, YouTube Analytics, Hootsuite Analytics
- SEO Tools: SEMrush, Ahrefs, Moz
- Video Production Guidance: Ability to guide teams using tools like Adobe Premiere Pro, Final Cut Pro
- Ad Management: Google Ads, Facebook Ads Manager, YouTube Studio
- Project Management: Trello, Asana,
Interested candidate can reach us on /
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