![Utkarsh Small Finance Bank](https://media.trabajo.org/img/noimg.jpg)
Assistant Vice President Marketing and Branding
1 week ago
Designing and developing Marketing strategies for Bank in coordination with Business objectives to increase Brand value and Business support.
- Design Marketing strategies for Bank in line with Business objectives and develop the yearly/ Quarterly/ Monthly Marketing Plan.
- Execute Online and offline Marketing Campaigns to achieve Brand visibility, Customer engagement, and acquisition objectives.
- Oversee execution of Branch launch campaigns to support the Business of new Branches.
- Execute campaigns for New Products/ Services in terms of Marketing communications.
- Ensure timely execution of all Marketing support required for all Business and Support.
- Design Marketing communications for Products, Services, New Launches, and Promotions.
- Provide proper guidance to the team for execution of all activities as per Plan.
- Get the best value for the Brand through proper vendor/agency management, coordination, and negotiations.
Process creation, review, and implementation of the website's content, including writing new content, editing, and auditing existing content.
- Drive traffic & engagement to the website applying SEO/SEM best practices.
- Analyze competitor's websites and follow industry best practices.
Lead the creation of site content, social media, and other features to continually improve the website user experience.
Oversee all aspects of digital marketing including the website, email, social media campaigns, etc.
EDUCATIONAL QUALIFICATIONS & CERTIFICATIONS
- Degree in Marketing
- Certification course in Advertising and PR Management from MICAR
RELEVANT JOB EXPERIENCE
- Over 10 years' experience in Marketing, Branding, Sales Support, Communications, PR, Media Promotions, Network Management, Events, Activations, online and offline marketing campaigns, Media Planning and Buying, ATL and BTL Promotions.
SKILLS & COMPETENCIES
- Excellent communication skills and ability to communicate effectively with management, departments, and vendors.
- Strong thinking and understanding of Business objectives.
- Ability to multitask and work under pressure.
- Out of the box thinking and innovative mindset.
- Willingness to travel as and when required.
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