Performance Marketer

1 week ago


Chennai, Tamil Nadu, India GUVI Geek Networks, IITM Research Park Full time

Responsibilities

  • Plan, own, and execute a datadriven & customercentric Paid Advertising Strategy across GUVI's product lines to execute the goals of the business with the best ROI to the international market
  • Generate & meet the lead requirements for the sales team across channels such as Facebook, Google, LinkedIn, Quora, Ticktok and Native Ads. (more platforms are recommended)
  • Analyze Competitors & identify new opportunities using tools like SEMRush and optimize the Paid Advertising strategies consistently.
  • Develop and evolve advanced targeting & segmentation strategies that deliver truly most valuable campaigns
  • Own the business goals across the Marketing Funnel from reducing the Lead Generation cost to optimizing Customer Acquisition Costs
  • Measure & Report the businessrelated KPIs to management and agree on the actions plans agreed based on the data
  • Analyze & draw insights from each paid medium and take necessary actions to meet the ROI goals in close coordination with the sales team.
  • Work with an enterprising team and contribute to organizational goals via selfdriven initiatives.
  • Should have worked with a CRM earlier

Qualifications

  • Bachelor's degree in engineering
  • Must have experience in launching campaigns outside India like Vietnam, Malaysia, Singapore etc
  • Passionate Brand Builder
  • 24 Years of Experience with businesstocustomer social media
  • Strong creative and analytical skills
  • Work Experience in Edutech Companies will be added benefit

Pay:
From ₹500,000.00 per year

Benefits:

  • Provident Fund

Schedule:

  • Day shift

Application Question(s):
- experienced in launching campaigns outside India ?If yes please name the country name

Experience:

  • Digital marketing: 2 years (required)
- semrush: 1 year (required)

  • Paid ads: 1 year (required)
- tiktok ads: 1 year (preferred)

Work Location:
In person

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