Social Media Marketing Specialist

1 week ago

Greater Kolkata Area, India Osaa by Adarsh Full time

We are a dynamic and innovative fashion brand dedicated to creating unique and stylish clothing that empowers our customers to express their individuality. Our mission is to inspire confidence and creativity through fashion.

Position: Social Media Content Creator

Job Summary: We seek a creative and passionate Social Media Content Creator to join our team. In this role, you will develop and execute engaging content across our social media platforms to drive brand awareness, engagement, and sales. You will play a key role in shaping our brand's online presence and connecting with our audience.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.
  • Create, curate, and schedule high-quality content (images, videos, graphics) for various social media platforms including Instagram, Facebook, and Pinterest.
  • Collaborate with the marketing team to align social media content with overall marketing campaigns and product launches.
  • Monitor social media trends, industry news, and competitors to stay current with the latest digital marketing strategies.
  • Analyze social media metrics and provide regular reports on the performance of social media campaigns, using insights to optimize future content.
  • Work closely with photographers, designers, and influencers to create compelling and on-brand content.
  • Plan and execute social media contests, giveaways, and collaborations to increase brand engagement and followers.

Qualifications:

  • Proven experience as a Social Media Content Creator in the fashion industry
  • Strong portfolio showcasing your ability to create visually appealing and engaging content.
  • Proficiency in using social media platforms and tools, including Instagram, Facebook, Pinterest, and social media management tools.
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for aesthetics and detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong organizational and time management skills.
  • Knowledge of digital marketing,
  • Degree in Marketing, Communications, Graphic Design, or a related field is preferred.

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