Website Content Writer

7 days ago

Delhi, Delhi, India Adaan Digital Solutions Full time

Job Role:

We are in need of a Senior Content Writer with experience to join our Content team, a key player in maintaining the quality and consistency of our content. Apart from crafting engaging website copy, you will also be tasked with reviewing and offering feedback on content generated by fellow writers.

Main Goal:

Take the lead in ensuring top-notch website copy that boosts leads and conversions for small and medium-sized businesses (SMBs). Maintain standards of British English and cultural subtleties.

Key Responsibilities (KRAs):

  • Review and assure the quality of content produced by peers for accuracy, clarity, and adherence to style guidelines.
  • Provide constructive feedback and guidance to enhance the quality of writing.
  • Ensure content meets set Key Performance Indicators (KPIs) and standards.

Content Engagement and Readability:

  • KPI: Maintain a Flesch-Kincaid Reading Ease Score above 80 for all content, focusing on easy readability for UK audiences.

Accuracy and Cultural Nuances:

  • KPI: Zero spelling and grammar errors in all content, validated by professional editors or reliable grammar tools.
  • KPI: Adherence to British English spelling, punctuation, and grammar rules.
  • KPI: Avoidance of cultural references or unfamiliar slang to the UK target audience.

Website Brief Adherence:

  • KPI: Ensure all content aligns with the agreed website brief in terms of word length, tone, target audience, and key messages.

SEO Optimization:

  • KPI: Maintain keyword density within the recommended range for targeted keywords.
  • KPI: Optimize meta descriptions for higher click-through rates with relevant keywords.
  • KPI: Include compelling calls to action (CTAs) that drive conversions.

Qualifications:

  • Hold a Bachelor's degree in English, Mass Communication, or a related field.
  • Education medium must have been English throughout schooling.

Software Knowledge:

  • Proficient in word processors like Microsoft Word and Google Docs.
  • Utilize grammar and spell-check tools such as Grammarly.
  • Familiarity with Plagiarism checkers like Copyscape and Turnitin.
  • Ability to create effective GenAI prompts and use AI tools for self-review and continuous improvement.

Essential Requirements:

  • Experience in writing and reviewing website content.
  • Proven track record in producing content for global audiences.
  • Strong grasp of grammar, punctuation, and research techniques.
  • Showcase a portfolio with diverse, well-crafted written content.
  • Familiarity with SEO principles and best practices.
  • Certification in Digital Marketing covering Effective SEO Techniques.

Preferred Skills:

  • Experience in crafting content for digital marketing and social media platforms.
  • Detail-oriented with a strong sense of maintaining brand consistency.
  • Ability to adapt writing styles for different audiences and platforms.
  • Effective teamwork and collaboration skills.
  • Preferably possess a content writing or creative writing certificate along with IELTS certification.

Experience:

  • Work experience of 2-5 years in a similar role.

Salary: Competitive and based on skills and experience

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