Ventura Securities

Founded in 1994, the company is now entering the next phase of growth by pivoting to a digital-first approach and strengthening its direct-to-consumer franchise.

The company has now carved out a separate fintech vertical tasked with digital transformation using cutting-edge technology and bringing in fresh talent.

• Developing Product Adoption Strategies & Marketing Plans at customer level. This would involve creating marketing campaigns, loyalty & Incentive programs across products.
• Customer Data Analysis to build deepening strategies & building behaviorbased triggers.
• Collaborate with Cross Functional Teams & Senior Management, to ensure aligning the company Goals with Marketing Plans
• Monitoring Product Adoption via organic and marketing activities to constantly enhance/modify plans.
• Study & Present the Product adoption v/s revenue mix, impacting strategies.
• Using Marketing Automation Tools like WebEngage for creating events and segmentbased campaigns across Inbound and Outbound channels, including funnel analytics reporting & dashboard on the campaigns to senior management
• Collaborating with IT along with MarTech Lead, in testing the implemented Marketing tools and channels
• Develop Customer Product Education Plans along with Creative & Product Teams, this includes tutorials, Videos etc. & relaying it through Campaigns or Onsite.

• Proven experience in managing Portfolio Strategies and Campaigns, Capital Market experience preferred.
• Effective & Excellent Project Management, Communication and Presentation Skills
• Prior experience of marketing tools like WebEngage, Netcore-Smartech, Karix etc. preferred.
• Flair for Data Analytics & creation of Dashboards for senior management
• 27 years of experience in BFSI domain.

• Chance to build and lead Product adoption strategies in a next gen Fintech product from inception.
• Opportunity to be a part of MarTech activities tool decision and implementation.
• Participate in Data Modelling and Data Warehouse activities.