Sr. Business Analyst

Position Title

Senior Business Analyst- CatMan

Function/Group

Sales Strategy & Intelligence

Location

Mumbai

Shift Timing

11 AM to 8 PM

Role Reports to

Senior Manager

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Haagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate.

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC), Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI), Global Shared Services (GSS), Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

GIC Sales Strategy & Intelligence team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers and team members. Link

Purpose of the role

The role will be responsible for supporting the business teams across categories and regions in the US. This role is for someone who is curious and energized by analytical challenges, has strong analytic skills and mindset, and believes in the power of data and transforms it to actionable insights. The candidate will be responsible for analyzing data, identifying trends, and providing insights that will help our team to optimize their performance.

KEY ACCOUNTABILITIES

Business Analysis and Advance Capabilities

· Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions.

· Evaluate diverse data sources, including Nielsen POS data, NPD Data and synthesizing this information to provide detailed analysis and insights, focusing on delivering the complete story rather than just data points.

· Proactively identify key opportunities for Brand/Region and communicate key findings and provide actionable insights.

· Mentor junior team members on projects and usage of various tools and data sets.

· Master and own the monthly deliverables in the form of reports & presentations and send quality output in a timely manner with upgrades.

· Design superlative templates, Develop and execute dashboards/ tools in a turnkey scalable format.

· Own development of best-in-class reports, tools and customized recommendations while finding synergies and avoid redundancy.

· Work alongside of peers and inculcate best practices and elevate the team's ability to tackle business questions with value adds.

· Demonstrate an analytical bend of mind in all tasks/projects/collaborations.

· Distill actionable insights from the data to offer client ready business recommendations by identifying meaningful customer indicators & trends.

· Actively builds & proliferates trade & category management knowledge & principles.

· Confidently present insights to stakeholders and rationalize techniques and model fit.

· Showcase thought leadership; look for ways to integrate better business solutions.

· Anticipate customer needs based on business trends and previous projects.

Continuous Improvement mindset to deliver Executional Excellence, and Project Management

· Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.

· Eliminate Waste, Contribute to the Functional Productivity Goals

· CI Mindset: develop and drive a lens of continuous improvement for the projects, process & larger team.

· Project Management: Juggle multiple projects including long range projects and own project scoping, to trouble shooting, collaborating, to timely communication/iterations with peers and stakeholders to high impact completion and presentation.

· Mentoring & Training new hires and DA/BA's to excel in their roles and outperform expectations

Building Stakeholder Relationships

· Brand themselves as a SME on multiple fronts.

· Partner with stakeholders to lead improvisations across solutions.

· Understand client needs/ customer request and see the larger picture to enable holistic solutions.

· Ability to recommend and influence changes to process/procedures.

· Explore business development opportunities and transform into tangible results.

· Ability to communicate challenges in an assertive manner.

· Work through people and processes to accomplish superlative results.

· Articulate and comprehensive presentations to the audience.

MINIMUM QUALIFICATIONS

Full Time graduation from an accredited university (Mandatory) Education – Full Time Masters from an accredited university (Mandatory). Intermediate/ High proficiency in Microsoft applications (Excel & PowerPoint) Well-developed communication and interpersonal skills Attention to detail, ability to complete given tasks with accuracy. Self-motivated and detail oriented with the ability to perform well in a fast-paced & changing environment. Continuous Improvement mindset with technical agility. Multitasking ability - learn and implement a host of tools/databases and software's/platforms. Basic/Intermediate with data manipulation and visualization packages (i.e. Tableau, Qlik, Alteryx, Spotfire,GCP,DataPrep) Collaborate and communicate effectively with peers & stakeholders. Strong Story telling skills with Selling & Influential Communication.

PREFERRED QUALIFICATIONS

Preferred Master's Degree with Majors: Business Management, Statistics, Marketing, Retail, Economics Familiarity with syndicated data sets Nielsen, IRI specific. Financial data, trade system data 3-4 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry. Experience with market data analysis tools is required (experience working with ACNielsen and IRI data preferred.) Align with Company Values - Do the right thing all the time; Play to win; Grow and Inspire; Win as a team; Act boldly move quickly. CPG or retail experience highly valued including Customer planning & execution. Expertise in General Mills USRO Trade planning cycle & concepts Expertise in POS & Shipment data, recognizing patterns for GMI categories and/or customers. 4-5 yrs of Experience partnering with teams to create visualizations & models (Tableau, financial, econometrics, machine learning) Experience working with loyalty data like shopper card and/or household panel.

---