Digital Marketing Manager

2 weeks ago

Pune, Maharashtra, India Vivaldis Animal Health Full time

Company profile:
us

Vivaldis Animal Health, a distinguished subsidiary of Sun Pharma is dedicated to elevating the standard of care for companion animals.

Nestled at the intersection of cutting-edge research and compassionate innovation, Vivaldis is committed to enhancing the lives of our beloved pets through a comprehensive range of pharmaceuticals, supplements, and gourmet treats.

At Vivaldis, we understand that pets are cherished members of the family, deserving only the best in healthcare and nutrition.

That's why we meticulously craft our products with a focus on research-driven excellence and the highest standards of quality. Whether it's specialized medications tailored to specific health needs, premium supplements to support vitality and longevity, premium food to meet the nutrition needs of cats as well as dogs, or delectable treats crafted with wholesome ingredients, every Vivaldis offering is designed to nurture the well-being of our furry companions
Location
Pune
Product Manager Responsibilities

  • Plan and achieve marketing goals including profitability and sales targets for the existing brands/ portfolio on a monthly basis through regular monitoring of the market trends, planning the short and long terms strategies and driving initiatives to support the plan.
  • Development of strategic plans and operational marketing plan for to provide a scientific, medical and commercial basis.
  • Project Management: Identify and drive critical project that generate exponential growths
  • Ensure program implementation for existing brands and monitor implementation within the allocated budget.
  • Development of consumer activation strategy and driving execution through social media.
  • Develop product pricing and positioning strategies
  • Drive product launches
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Represent the company by visiting customers to solicit feedback on company products and services and help the sales team in promotion of the products.
  • Product management, Content development, literature, campaign input development
  • New product development and launch processes
  • Training and developments for sales team
  • Social media marketing, Creating content, strategy and execution
  • Discussion and lead generation with ecommerce platforms for new business opportunities
Requirements

  • Proven work experience in product management, with minimum relevant experience of 3 years in marketing, branding or product management.
  • Proven track record of managing all aspects of a successful product throughout its lifecycle
  • Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
  • Solid technical background with understanding and/or hands-on experience
  • Strong problem solving skills and willingness to roll up one's sleeves to get the job done
  • Skilled at working effectively with cross functional teams in a matrix organization
  • Excellent written and verbal communication skills
Ready to travel for 10-12 days in a month.

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