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Lifecycle Marketing Manager
2 weeks ago
The ideal candidate will be a creative thinker with strong writing skills, adept at managing multiple tasks and campaigns, and experienced with various marketing tools and platforms.
What you'll work onCreate and refine automated lifecycle journey and one-off campaigns across email, push, SMS, and other CRM channels to increase conversion, utilization, and retention.
Create content across B2C channels, ensuring consistency and alignment with brand messaging.
Optimize existing marketing materials and campaigns with frequent A/B testing to drive incremental gains in conversion and engagement.
Track and report on results for all campaigns, and propose strategic improvements to achieve targets.
Work cross-functionally to support marketing initiatives from sales, product, and operations teams.
Requirements
Qualifications2+ years of experience in Lifecycle Marketing, preferably in a B2C environment
(Must have) proven experience building marketing campaigns in Braze or other automation platforms
Analytical mindset with the ability to interpret data and make data-driven decisions.
Consumer oriented copywriting and content creation approach
Excellent problem-solving / critical thinking skills
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) is a plus.
RequirementsQualifications 2+ years of experience in Lifecycle Marketing, preferably in a B2C environment (Must have) proven experience building marketing campaigns in Braze or other automation platforms Analytical mindset with the ability to interpret data and make data-driven decisions.
Consumer oriented copywriting and content creation approach Excellent problem-solving / critical thinking skills Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) is a plus.
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