Trade Marketing Executive at Lucknow

1 week ago


Lucknow, Uttar Pradesh, India Talent Leads HR Solutions Full time
Opening: 1 Nos.

  • Job ID: 57528
  • Employment Type: Full Time
  • Reference:
Work Experience: 5.0 Year(s) To 12.0 Year(s)

  • CTC Salary: 4.00 LPA TO 7.00 LPA
  • Function: Marketing / Advertising / MR / PR
  • Industry: FMCG/Foods/Beverage
  • Location:
  • Lucknow

Job Details:

  • Key Responsibility Areas:
> Developing and executing trade excitement programs for channel
> partners.
> Drive Wholesale Loyalty and Retail Activation programmes.
> Understand shopper behavior and develop strategies for productive
> conversion.
> Executing on ground consumer activation programs (Road Shows/Van
> promotions).
> Developing Sales promotional strategies basis market
> trends/counter competition, implementing marketing plans.
> Overseeing off take generation activity in Key Accounts
> Designing innovative POP/Dispensers.
> Analyses all parameters of competition marketing activities.
> Monitoring competition pricing
> Coordination between Sales team and marketing.
> Vendor Management at local level.

Key Skills:

  • Trade Marketing
  • Btl


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